The Importance of Non-Verbal Communication for Entrepreneurs and Leaders
Bárbara Tijerina, an expert in non-verbal communication and a communication coach, emphasizes that there’s no “makeup” for insecurities. She highlights the significance of non-verbal cues, such as posture, gait, and hand movements, in creating a strong personal brand and fostering connections.
First Impressions Matter
During the first three minutes of meeting someone, we subconsciously decide whether we want to get to know them better or not. Bárbara Tijerina, speaking at the “Sell More with Non-Verbal Language” panel during the Endeavor Cracks Summit, stressed the importance of making a positive first impression.
Key Non-Verbal Communication Elements
Tijerina explains that eye contact, posture, and the harmony of hand movements while speaking are crucial. She notes that 82% of the impression depends on warmth, which is conveyed through accessibility and confidence.
5 Tips for Improving Your Non-Verbal Image
- Eye Contact: Maintain a warm and inviting gaze to produce oxitocin, which fosters social connections. Avoid a hostile, tired, or annoyed gaze, as it creates fear and hinders relationship-building.
- Hands: Use your hands to express confidence and direct attention. Avoid both brusque and overly slow movements.
- Feet: Be mindful of your feet’s position, avoiding hiding or excessive movement, as it may convey fear.
- Posture: Maintain an upright posture, avoiding hunched shoulders and a stiff back.
- Appearance: Pay attention to your attire and hygiene, as they significantly impact non-verbal communication.
Key Questions and Answers
- Q: Why is non-verbal communication important for entrepreneurs and leaders? A: Non-verbal cues, such as posture, gait, and hand movements, help create a strong personal brand and foster connections.
- Q: What percentage of an impression depends on warmth? A: 82% of the impression depends on warmth, which is conveyed through accessibility and confidence.
- Q: How can I improve my non-verbal communication? A: Focus on maintaining warm eye contact, using hands to express confidence, being mindful of foot positioning, maintaining an upright posture, and paying attention to your appearance.
