Background on Mercado Libre and its Significance
Mercado Libre, a leading e-commerce platform in Latin America, reported an impressive average of over 1,500 transactions per minute during Mexico’s Hot Sale event. This annual online sales campaign, organized by the Asociación Mexicana de Venta Online (AMVO), aims to boost e-commerce and support internet-based businesses in Mexico.
Hot Sale Event Details
The Hot Sale took place from May 26 to June 3, spanning nine days. During this period, Mercado Libre facilitated the sale of more than 20 million units. The highest activity was recorded on May 26, with an average of over 2 million products sold daily.
- More than 10 million packages were delivered, with half arriving within 24 hours.
- Electronics, such as smartphones, laptops, and tablets, along with fashion items—especially footwear—were the top-selling categories.
- Mercado Libre offered over 1.7 million fashion products, including national brands.
- More than 34 million active offers were available, featuring benefits like interest-free installments, bank bonuses, and cost-free return policies.
Security Measures and Growth of MELI+
Mercado Libre reinforced its price verification system and fraud detection using artificial intelligence to ensure a secure shopping experience for customers.
During the 12th edition of Hot Sale in Mexico, more than 10,000 individuals joined the MELI+ program daily. This membership granted users access to free shipping and exclusive benefits.
Impact and Future Prospects
David Geisen, the General Manager of Mercado Libre in Mexico, expressed his satisfaction with the results: “Hot Sale is a fantastic opportunity to connect millions of people with essential products. Today, we celebrate not just numbers but the trust that millions of users place in us to simplify their daily lives.”
Though the 2024 campaign results are yet to be published, last year’s event saw participation from over 680 companies, generating nearly 30 billion Mexican pesos in sales. The AMVO reported 267 million visits to participating websites.
Key Questions and Answers
- What is Mercado Libre? Mercado Libre is a prominent e-commerce platform in Latin America, offering a wide range of products and services.
- What is the Hot Sale event? The Hot Sale is an annual online sales campaign in Mexico, organized by the Asociación Mexicana de Venta Online (AMVO), aiming to promote e-commerce and support internet-based businesses.
- What products were most popular during the Hot Sale? Electronics, such as smartphones and laptops, along with fashion items—especially footwear—were the best-selling categories.
- How many packages were delivered during the event? Mercado Libre delivered over 10 million packages, with half arriving within 24 hours.
- What is the MELI+ program? The MELI+ program offers free shipping and exclusive benefits to its members, with more than 10,000 individuals joining daily during the Hot Sale event.
