Overview and Relevance
The Hot Sale 2025 proved to be a significant opportunity for consumers to purchase products at lower prices, which in turn boosted sales for small and medium-sized enterprises (SMEs). According to Tiendanube, SMEs experienced a 70% increase in their revenue compared to the previous edition.
Transaction and Revenue Growth
SMEs incorporated into the Tiendanube platform saw a 73% increase in transactions compared to the 2024 edition, driven by an 83% rise in new customers. Furthermore, SME participation in the Hot Sale 2025 led to a 50% increase in transactions compared to non-promotional months like Valentine’s Day or Christmas.
The average transaction value for SMEs during the Hot Sale 2025 was 1,564 pesos, a two-percentage-point increase from the previous edition’s 1,538 pesos.
Top-Selling Categories
The categories with the highest sales during this discount season were fashion (25% of transactions), health and beauty (23%), and books, art, and education (8%). Notably, three categories experienced notable growth in transactions compared to the previous year’s campaign:
- Fashion: Increased transactions by 73% with an average ticket of 1,570 pesos.
- Home and Garden: Experienced a 29% rise in transactions with an average ticket of 2,483 pesos.
- Health and Beauty: Grew transactions by 23% with an average ticket of 1,665 pesos.
Payment Methods and Delivery
Credit cards were the primary payment method during Hot Sale 2025, accounting for 33% of transactions. Debit cards followed with 24%, and bank transfers made up 8%. Moreover, over 90% of buyers requested home delivery.
States with Highest Purchases
The states with the highest economic impact on the platform during the campaign were: Ciudad de México, Jalisco, Estado de México, Guanajuato, Nuevo León, Querétaro, and Puebla.
The busiest hours for transactions were at 11:00 AM and 8:00 PM, with the highest sales occurring on Friday, May 30th at 11:00 AM.
Key Questions and Answers
- What was the overall sales increase for SMEs during Hot Sale 2025? SMEs experienced a 70% increase in revenue compared to the previous edition.
- Which categories had the highest sales during Hot Sale 2025? Fashion, health and beauty, and books, art, and education were the top-selling categories.
- What payment methods were most popular during Hot Sale 2025? Credit cards were the primary payment method, followed by debit cards and bank transfers.
- Which states contributed the most to Hot Sale 2025 sales? Ciudad de México, Jalisco, Estado de México, Guanajuato, Nuevo León, Querétaro, and Puebla had the highest economic impact.
Luis Gómez, director of SMEs at Tiendanube México, stated: “E-commerce has seen exponential growth for another year, and the performance of SMEs during Hot Sale 2025 confirms that consumers are increasingly trusting local entrepreneurs. Digitalization is no longer an option but a necessary path for entrepreneurs and SMEs to continue thriving.”
Seven out of ten consumers on the platform made their purchases via mobile devices, while 28% used computers. Instagram was the most popular sales channel on social media, with a 58% preference, followed by Facebook at 35%.
