Background on Coffee Consumption and the Study
Coffee, the world’s second most consumed beverage after water, has been the focus of a quality study conducted by the Mexican publication Revista del Consumidor in June. The study examined 33 tossed and ground coffee products, which are obtained by subjecting green coffee beans to roasting at temperatures exceeding 150°C. During this process, the beans lose between 10% and 24% of their original weight.
The Procuraduría Federal del Consumidor (Profeco) carried out a quality assessment on these 33 products, including:
- 24 coffees labeled as “tostado y molido”
- 5 decaffeinated “tostado y molido” coffees
- 4 “tostado y molido” coffees mixed with caramel or sugar
Detailed Analysis of Non-Compliant Coffee Brands
Mexicano: Coffee Pure, Tossed and Ground / Mexico / 400 g
- Fails to provide commercial information.
- Does not comply with the labeling for origin denomination.
Mis Raíces VEHAV: Ground Coffee, Chiapas / Mexico / 340 g
- Fails to provide commercial information.
- Does not comply with the labeling for origin denomination.
Punta del Cielo: American Roasted and Ground Coffee / Mexico / 30
- Fails to provide commercial information.
- Confuses the expiration date.
- Does not comply with the presentation of the expiration date.
Punta del Cielo: Premium Harvest / American Roasted and Ground Coffee, Oaxaca / Mexico / 300 g
- Fails to provide commercial information.
- Confuses the expiration date.
- Does not comply with the presentation of the expiration date.
Kãapeh: Pure 100% Mexican, Tossed and Ground / Mexico / 250 g
- Fails to provide commercial information.
- Confuses the expiration date.
Los Portales de Córdoba: Traditional Roasted and Ground Coffee / Mexico / 400 g
- Fails to provide commercial information.
- Does not comply with the presentation of the expiration date.
Segafredo Zanetti Espresso: Pure, Tossed and Ground / Mexico / 300 g
- Fails to provide commercial information.
- Confuses the expiration date.
Segafredo Zanetti Emozioni: Pure, Tossed and Ground / Mexico / 300 g
- Fails to provide commercial information.
- Confuses the expiration date.
Coffee Mix
Los Portales de Córdoba: Roasted and Ground Coffee Mixed with Sugar / Mexico / 340 g
- Fails to provide commercial information.
- Does not comply with the presentation of the expiration date.
Key Questions and Answers
- What is the study about? The study conducted by Revista del Consumidor and Profeco assessed 33 tossed and ground coffee products in Mexico for quality, commercial information, and labeling compliance.
- Why are these brands important? These brands represent a significant portion of the Mexican coffee market, and their non-compliance with commercial information and labeling standards affects consumer trust and informed decision-making.
- What specific issues were identified? The study found that these brands failed to provide essential commercial information and did not comply with labeling requirements for origin denomination. Some brands also confused expiration dates or failed to present them correctly.
