Background on Altán Redes and its Role in Mexican Telecommunications
Altán Redes, a leading provider of wholesale telecommunications services in Mexico, has recently implemented price adjustments for offers targeted at Mobile Virtual Network Operators (MVNOs). The company aims to enhance user experience and ensure the sustainability of Mexico’s telecommunications ecosystem.
Altán Redes’ Evolution and Current Market Position
When Altán Redes entered the Mexican telecommunications market in 2018, its strategy focused on competitive pricing to attract customers among MVNOs. Today, Altán Redes serves 140 MVNO clients, collectively reaching over 20 million mobile users in Mexico. The Altán Redes network supports 81% of all cellular lines contracted by consumers through MVNOs.
Price Adjustments and Their Impact
Recently, MVNOs reported double-digit price increases starting in June. Altán Redes clarified that these adjustments aim to shift the market focus from price competition to value-added services, user experience, and ecosystem sustainability.
Balancing Market Factors
The new model promoted by Altán Redes seeks to establish equilibrium in terms of pricing, data volume, and browsing speeds. The Mexican mobile market has faced challenges due to weak economic performance and a non-inflationary spectrum policy that hasn’t increased competitiveness.
Altán Redes continues its commitment to connecting underserved and internet-deprived Mexicans, while also challenging traditional network operators like AT&T, Telcel, and Movistar. These companies are perceived to be targeting a different market segment with higher income levels and postpaid services, leaving room for MVNOs supported by Altán Redes to capture the lower-income prepaid market.
Key Questions and Answers
- What is the main reason behind Altán Redes’ price adjustments? The adjustments aim to improve user experience and ensure the sustainability of Mexico’s telecommunications ecosystem.
- How many MVNO clients does Altán Redes currently serve? Altán Redes serves 140 MVNO clients.
- What percentage of cellular lines in Mexico does Altán Redes support? Altán Redes supports 81% of all cellular lines contracted by consumers through MVNOs.
- What market challenges has the Mexican mobile industry faced recently? The industry has faced weak economic performance and a non-inflationary spectrum policy that hasn’t increased competitiveness.
- What is Altán Redes’ commitment regarding internet access for underserved populations? Altán Redes remains dedicated to connecting Mexicans with limited resources and without internet access.
- How do traditional network operators differ from MVNOs supported by Altán Redes? Traditional operators target higher-income segments with postpaid services, while Altán Redes-supported MVNOs focus on lower-income prepaid market segments.
