Event Overview and Significance
The 10th Anniversary of the America Digital Congress, titled “IA, Technology, and Business America Digital México 2025,” will take place on June 18 and 19 at the World Trade Center in Mexico City. This prestigious event, one of the largest AI, technology, and business conferences in the region, brings together over 5000 C-Level executives and digital transformation leaders from leading global and regional technology companies.
Impact and Economic Benefits
The international congress not only boasts high-level executive content but also has a tangible economic impact. It is estimated that more than 2,000 business meetings will take place during the two-day event, generating a $100 million economic impact for Mexico and Central America.
AI at the Forefront: Sector-Specific Applications
The anniversary edition will focus on the application of artificial intelligence (AI) in strategic sectors such as banking, retail, telecommunications, Industry 4.0, healthcare, and public services. AI is transforming business productivity, with estimates suggesting it can boost efficiency by up to 100 times. According to EY, over 75% of companies investing in AI report positive returns, driven by tools like intelligent agents and autonomous decision-making models.
Market Growth and Adoption
The CIO Playbook 2025 projects that the AI application market in Mexico will reach $450 million. Among the most adopted solutions are chatbots, generative AI like ChatGPT and DeepSeek, natural language processing, and predictive analytics. These tools are already being implemented in various Mexican industries, accelerating process automation and improving data-driven decision-making.
Key Activities at the Congress
The congress will serve as a platform to accelerate AI evolution, providing access to technological solutions, specialized knowledge, and collaboration networks among key digital ecosystem actors through three main activities:
- Expo: Featuring over 100 leading global and regional technology companies, the expo spans 20,000 square meters where attendees can interact directly with vice presidents and experts from companies like Google Cloud, BrightData, Grupo Toka, Blip, Monday.com, Zoho, Blue Yonder, BMC, DATTO, GlobalLogic, Fastly, SNGULAR, Planview, Yubico, Uber, HID Global, Cloudflare, Bizagi, ManageEngine, Ping Identity, Sangfor, Teramind, and Yealink.
- More than 100 structured conferences: Distributed across five specialized forums, these conferences address AI’s impact on multiple sectors, allowing attendees to acquire up-to-date knowledge, share best practices, and analyze successful cases. Each forum brings together international experts, company leaders, and academics with practical experience in emerging technology applications.
- Networking: A cutting-edge app enables attendees to access the entire participant database and schedule one-on-one meetings with specific business objectives. Over 2,000 business meetings will take place during the event, fostering collaboration opportunities, establishing strategic relationships, concluding agreements, and facilitating investment and regional expansion processes.
Prominent Speakers and Industry Leaders
Confirmed speakers include influential figures from the technology, data analysis, e-commerce, banking, and academic worlds. Notable participants include:
- Mitch Lowe, Co-Founding Senior Executive of Netflix
- David Ruiz, Head of Data Analytics & AI at Google Cloud
- Matias Chmiel, Senior Director LATAM at Bright Data
- Miguel Alvarez, VP of Solution Advisor and Retail Industry LATAM at Blue Yonder
- Omar Camacho, Strategy and Digital Transformation Executive at El Palacio de Hierro
- Guillermo de Haro Rodriguez, Vice Dean & Academic Director, Graduate Programs at IE School of Science and Technology
- Alexander Guerra Perales, Chief Revenue Officer at Banco Azteca / baz superapp
- Alejandro Preinfalk, CEO of Siemens Mexico, Centroamérica y el Caribe
- Amet Novillo, Director General for Mexico of Equinix
- Edgar Francisco Romero Santiago, CIO of L’Oreal Groupe Mexico
America Digital’s 10-Year Journey
America Digital, the event organizer, has been hosting leading technology and business conferences in Latin America for a decade. With annual editions in Mexico, Santiago de Chile, and Miami, their events have served as a meeting ground for decision-makers, government authorities, and global and regional technology companies. Over ten editions, America Digital Congresses have driven digital transformation, innovation, and AI adoption across both public and private sectors.
For more information, visit https://mx.america-digital.com/ and watch the official event video: https://www.youtube.com/watch?v=KX8Tn-edhd0&t=1s
