Background and Relevance of Carlos Veraza
Mondelēz Snacking México announced that Carlos Veraza will assume the presidency of the company starting July 1st, with a mission to strengthen the presence of its brand portfolio in the country. Veraza will succeed Oriol Bonaclocha, who recently took on the CEO role at Heineken México and led Mondelēz from 2018, during which time Ricolino was integrated in 2022.
Carlos Veraza is a seasoned professional in the consumer goods sector, with over 12 years of experience at Danone, where he served as Senior Vice President of Business Development for the Americas and also held positions as President and Director of Operations in the United States. His career has included roles at Frito-Lay in the US, Sabritas in Mexico, and Procter & Gamble in Latin America. Veraza holds a mechanical engineering degree from the Universidad Iberoamericana.
Mondelēz Mexico’s Operations and Impact
Mondelēz Snacking México operates eight production plants across the country, with more than 900,000 points of sale and a workforce exceeding 15,000 employees. The company is responsible for popular brands such as Oreo cookies, Paleta Payaso ice cream, and Trident gum.
Key Focus Areas for Carlos Veraza
According to Mondelēz Snacking México, Veraza’s leadership will be crucial in driving success in areas such as digital transformation, research and development for new products, and sustainability initiatives.
Key Questions and Answers
- Who is Carlos Veraza? Carlos Veraza is a mechanical engineer and experienced executive in the consumer goods sector, with over 12 years at Danone and previous roles at Frito-Lay, Sabritas, and Procter & Gamble.
- What is Veraza’s new role? Veraza will become the president of Mondelēz Snacking México, effective July 1st, with a focus on strengthening the company’s brand portfolio in Mexico.
- What are Veraza’s key focus areas? Veraza will prioritize digital transformation, research and development for new products, and sustainability initiatives at Mondelēz Snacking México.
- What does Mondelēz Snacking México produce? The company manufactures popular brands such as Oreo cookies, Paleta Payaso ice cream, and Trident gum, operating eight production plants across Mexico with over 900,000 points of sale and a workforce of more than 15,000 employees.
