Introduction
Sushi, a quintessential Japanese dish, has gained global popularity and been embraced by Mexican businesses. This adaptation has positively impacted younger diners, making sushi a thriving and lucrative venture in Mexico.
Sushi’s Rise in Mexico
Celebrated annually on June 18 since 2009, the Day of Sushi highlights the growing market opportunity, particularly among younger generations seeking fresh and healthy food options. According to the National Directory of Economic Units, there are currently 4,654 sushi-selling businesses in Mexico.
Healthy Food Perception
One reason sushi has become a profitable business is its perception as a healthy meal, thanks to fresh ingredients. Despite the tropicalization of sushi rolls with unique Mexican additions like breaded items and distinct sauces, the dish remains popular among Mexicans under 28.
Tropicalization of Sushi
While traditional sushi consists of minimal ingredients like rice, fish, and seaweed, Mexican regions have created their unique versions. Gabriela Rodríguez, co-founder of Mi Gusto Es, shares that they traveled to Culiacán, Mazatlán, and Hermosillo to select sushi rolls, known for their “mochoso” (saucy) style with diverse ingredients such as rib eye and chili-based aderezos.
Sushi Franchises: An Attractive Investment
Investing in food and beverage franchises is a viable option for income generation, as it’s one of the largest categories with numerous units in Mexico, according to the Mexican Franchise Association (AMF).
Investment and Return
Sushi franchises are appealing to investors, but to attract customers, brands must continuously innovate and focus on providing comfortable, authentic experiences. Investment amounts range from two to ten million pesos, depending on location size and brand, with a return on investment within 18 to 72 months.
Catering to Younger Generations
“We need to be closer to younger generations seeking fresher, more authentic, and purpose-driven experiences,” says Adrián Armas, a Sushiitto director.
Key Questions and Answers
- What is driving the popularity of sushi in Mexico? The perception of sushi as a healthy meal, combined with its adaptation to Mexican tastes, has made it popular among younger diners.
- How have Mexican businesses adapted sushi? Regional variations have emerged, with unique ingredients and sauces reflecting local flavors. For example, sushi in Sinaloa is known for its saucy style with diverse components.
- Why are sushi franchises attractive to investors? The food and beverage sector is a significant industry in Mexico, with sushi franchises offering growth potential. Investment ranges from two to ten million pesos, with returns expected within 18 to 72 months.
- How do sushi businesses cater to younger generations? By focusing on fresh, authentic experiences and innovative offerings, sushi businesses aim to appeal to younger, health-conscious consumers.
