Introduction to Krispy Kreme’s New Interlomas Factory
Krispy Kreme has invested more than 50 million pesos in a new factory and experience center, named “Teatro de Donas,” located in Interlomas. This state-of-the-art facility will supply over 90 points of sale in Mexico City and the State of Mexico.
Key Features of the New Factory
- Daily production capacity: 7,000 dozen donuts
- 900 square meters of construction space
- Two visible production lines for enhanced customer experience
- New store design aligned with global brand image, including digital kiosks and drive-thru service area
Impact on Krispy Kreme’s Operations and Employment
The new “Teatro de Donas” aims to fulfill three key priorities for the American-origin brand in Mexico:
- Improve customer experience (“Krispy Lover” concept and rewards program)
- Ensure product freshness and quality
- Generate employment opportunities
Currently, the new facility employs over 100 people for store attention, production, and logistics.
Krispy Kreme’s Growth in Mexico
Santiago Sapiña, CEO of Krispy Kreme Mexico, stated: “Krispy Kreme has grown in Mexico City and the State of Mexico, becoming a reference in the sweet cravings retail market with hundreds of points of sale in shopping malls, supermarkets, department stores, and convenience stores.”
“We needed to evolve, create a suitable space for supplying all these points of sale and offering our customers a unique experience,” Sapiña added during the factory inauguration.
Krispy Kreme’s Global Expansion and Mexican Operations
Krispy Kreme’s new Interlomas factory follows global guidelines from its American parent company. This concept was recently implemented in Brazil.
- Over 21 years of operation in Mexico, Krispy Kreme has reached a production capacity of 10 million dozen donuts annually
- Employs more than 2,700 people
- 95% of raw materials are sourced locally, including Mexican coffee
- Present in 19 states, covering nearly 60% of the nation’s territory
- Operates with 14 “teatros” (combining store and factory spaces), a commissary, and over 277 stores
- More than 13,000 points of sale in 30 countries worldwide
- Annual sales of approximately 1.6 billion donuts globally
Key Questions and Answers
- What is the purpose of Krispy Kreme’s new Interlomas factory? The new “Teatro de Donas” aims to improve customer experience, ensure product freshness and quality, and create employment opportunities.
- How does the new factory enhance customer experience? The factory features two visible production lines, digital kiosks, and a drive-thru service area for an enhanced sensory experience.
- What are Krispy Kreme’s key achievements in Mexico? Krispy Kreme has been operating in Mexico for over 21 years, reaching a production capacity of 10 million dozen donuts annually and employing more than 2,700 people.
- How does Krispy Kreme source its ingredients? 95% of Krispy Kreme’s raw materials are sourced locally, including Mexican coffee.
- How extensive is Krispy Kreme’s global presence? Krispy Kreme operates in more than 30 countries with over 13,000 points of sale and sells approximately 1.6 billion donuts annually.
