Puerto Vallarta’s Asipona to Build a 40 Million Peso Tourism and Cultural Corridor

Web Editor

April 18, 2025

a city street with a cruise ship in the background at dusk time with traffic lights and palm trees o

Introduction to Asipona Puerto Vallarta and Its Plans

The National Port System Administration (Asipona) in Puerto Vallarta aims to kickstart the construction of a tourism and cultural corridor this year, with an investment of 40 million pesos. This project intends to offer new experiences for cruise passengers and visitors arriving at the destination.

Project Details

The planned corridor will include:

  • A botanical garden focusing on agave cultivation, tequila distillation processes, and tequila production.
  • A museum showcasing local history and culture.
  • Commercial spaces for selling local crafts.
  • A center for artistic expressions, providing cultural experiences for both cruise visitors and the local community.

Cruise Ship Performance in Q1 2025

During the first quarter of 2025, Asipona Puerto Vallarta welcomed 57 cruise ships, one less than the same period in 2024. However, there was a 15.5% annual increase in passenger numbers, with 63,434 passengers.

Asipona’s Role as a Cruise Ship Destination

According to Asipona, cruises are the primary business line and an essential part of the Mexican Riviera route, which includes Puerto Vallarta, Cabo San Lucas (Baja California Sur), and Mazatlán (Sinaloa).

The route consists of seven-day cruise itineraries originating from US ports like Los Angeles, Long Beach, and San Diego, California. These cruises primarily serve US-based passengers but also attract tourists from other American countries, Europe, and Asia.

Puerto Vallarta’s Cruise Ship Reputation

Puerto Vallarta has been recognized as one of the friendliest cities globally, being the birthplace of tequila and mariachi music. This makes it the most Mexican port in terms of cutting-edge excellence, according to Asipona.

Currently, the port has three berthing positions to accommodate high-specification cruise ships simultaneously. Its infrastructure and specialized services are directly related to maritime passenger transportation and the tourism industry.

Consultive Council for Tourism 2025-2027

To boost activity at the port, which falls under the jurisdiction of the Mexican Navy (Semar), a Consultive Council for Tourism 2025-2027 for Puerto Vallarta was established last month. Representatives from the private sector participate in this council, having a say in decision-making processes.

Key Questions and Answers

  • What is the project’s purpose? The project aims to build a 40 million peso tourism and cultural corridor offering new experiences for cruise passengers and visitors.
  • What does the corridor include? It includes a botanical garden, museum, commercial spaces for local crafts, and a center for artistic expressions.
  • How many cruise ships visited Puerto Vallarta in Q1 2025? Fifty-seven cruise ships visited Puerto Vallarta in Q1 2025.
  • What is Puerto Vallarta’s role in the Mexican Riviera cruise route? Puerto Vallarta is part of the Mexican Riviera cruise route, which also includes Cabo San Lucas and Mazatlán. The route serves as a home port for cruises originating from US west coast cities, primarily catering to US-based passengers.
  • What makes Puerto Vallarta unique as a cruise ship destination? Puerto Vallarta is known for being friendly, the birthplace of tequila and mariachi music, and a leading Mexican port for excellence in maritime passenger transportation and tourism.