Toyota Introduces Hybrid 4Runner SUV in Mexico, Aiming for 2,200 Initial Sales

Web Editor

June 19, 2025

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Toyota’s New Hybrid Addition to its SUV Lineup

Toyota, the Japanese automotive giant, has unveiled a new hybrid SUV, the 4Runner HEV, to join its growing family of hybrid vehicles. This addition marks the 11th hybrid model on Toyota’s platform of 19 vehicles, with the company anticipating sales of at least 2,200 units in its initial phase.

Returning After 15 Years

Gerardo Romero, Vice President of Operations for Toyota Motor Sales in Mexico, announced that the 4Runner SUV is making a comeback to the Mexican market after a 15-year absence. The company aims to tap into a promising niche market, even as traditional and Chinese brands show keen interest.

Ambitious Sales Targets

Toyota projects that by the end of 2025, it could surpass annual sales of 122,000 units in Mexico by expanding its hybrid vehicle offerings. This strategic move aims to solidify Toyota’s position as a leader in the hybrid vehicle segment.

Hybrid Technology and Performance

The 4Runner HEV is equipped with Toyota’s i-Force MAX hybrid system, which combines a 2.4-liter engine with an electric motor to deliver 326 horsepower and a total torque of 465 lb-ft. This hybrid technology is supported by a nickel-metal hydride (NiMH) battery with a 288V capacity.

  • The 4Runner HEV Limited version offers a combined fuel efficiency of 13.07 km/L.
  • The TRD Pro HEV version boasts a combined fuel efficiency of 12.46 km/L.

The SUV shares its engine, drivetrain, and several design elements with the Toyota Tacoma pickup, which is manufactured in Guanajuato and Baja California plants. However, the 4Runner HEV will be imported from Japan.

Key Questions and Answers

  • What is the 4Runner HEV? The 4Runner HEV is Toyota’s new hybrid SUV, which joins the company’s growing lineup of eco-friendly vehicles.
  • Why is Toyota introducing the 4Runner HEV in Mexico? Toyota aims to capitalize on the growing demand for hybrid vehicles in Mexico and strengthen its position in the market.
  • What makes the 4Runner HEV unique? The 4Runner HEV features Toyota’s i-Force MAX hybrid system, delivering impressive power and fuel efficiency.
  • Where will the 4Runner HEV be manufactured? Although the 4Runner HEV shares components with the Tacoma, it will be imported from Japan.