Experts Gather to Discuss Ethical, Business, and Information Verification Challenges of AI in Media
On June 25, media executives from Latin America and Europe will convene at the Mexico AI Forum to share their experiences and strategies in addressing the ethical, business, and information verification challenges posed by artificial intelligence (AI) in journalism.
Olga Brito, WAN-IFRA’s Director for Iberoamerica, emphasizes that AI is no longer a distant promise but an integral part of editorial transformation, bringing both opportunities and challenges to media organizations.
AI in Media: Key Challenges and Opportunities
Brito highlights that AI can optimize repetitive tasks, freeing up journalists’ time for unique and valuable content creation. However, she stresses that this should not be seen as a replacement of human capital but rather as an enhancement of journalistic work.
- Ethical considerations: Transparency in AI-generated content and maintaining editorial integrity are crucial.
- Business sustainability: Structured integration of AI can lead to operational efficiencies, new editorial products, and increased revenue.
- Addressing obstacles: Limited access to technology, connectivity issues, and the need for specialized training in Latin America must be overcome.
Using AI Sustainably in Media Businesses
Francisco Ayza, General Director of El Economista, will discuss how to make AI a sustainable ally in media businesses without compromising quality, editorial control, or financial viability.
Speakers and Their Focus Areas
- Anna Lagos: Showcasing AI-driven value additions to journalism, such as automated summaries and AI-generated podcasts.
- Javier Pérez: Exploring advanced AI uses in content production, including adapting editorial workflows and SEO strategies.
- Gerardo Garza: Presenting a winning case of AI implementation in newsrooms, focusing on local/small category Digital Media Awards.
- David Sancha: Discussing effective AI use in newsrooms, emphasizing the importance of well-crafted prompts and user-centric systems.
- Delfina Arambillet: Addressing content personalization, moving beyond mere clicks and recommendations to empower audience interaction.
- Lluís Cucarella: Exploring AI’s role in local newsrooms and strengthening public trust.
Panel Discussions and Conversations
The forum will feature a conversation among news alliance leaders from Google, including:
- Martha Ramos: President of the World Editors Forum at WAN-IFRA and Director Editorial of Mexican Organization Editorial.
- Luiz Henrique Matos: Director of News Partnerships at Google Latin America.
- Genevieve Brennan: Head of News Product Planning at Google, USA.
Leonardo Dalera, Chief Data & Analytics Officer at Clarín, Argentina, will speak on AI’s impact requirements in organizations. Meanwhile, Raquel Godos and Samedi Aguirre will discuss synthetic disinformation challenges and strategies to tackle them.
Gonzalo Teubal, Director of AI and Audiences at Prisa Media, Spain, will address AI’s impact on organizational structure. Diego Vallejo, Chief Digital Officer at El Tiempo Casa Editorial, Colombia, will discuss income acceleration and process optimization initiatives.
Lastly, a conversation on future scenarios for AI-driven media ecosystems will involve Nathalie Vélez and Claudia del Pozo.
