Introduction to Quintana Roo’s Tourism Goals
Quintana Roo, a Mexican state renowned for its popular tourist destinations like Cancun and the Riviera Maya, has set an ambitious target to increase its annual volume of tourists by 8 million. This represents a 40% growth in just five years, contributing to Mexico’s goal of becoming the fifth most visited country globally.
Collaborative Effort with Other States
Quintana Roo shares this growth target with other Mexican states such as Baja California Sur, Sinaloa, Nayarit, Jalisco, and Veracruz. If successful, Quintana Roo will rise from its current 20 million annual tourists to 28 million by the end of the federal administration.
Neighboring States’ Growth Targets
In the peninsular region, neighboring states aim for a 25% growth. Yucatán, for instance, aims to increase from 2.4 million tourists in 2024 to 3 million by 2030. Similarly, Campeche targets reaching 2.1 million visitors within the same period, having received 1.7 million tourists in 2024.
National Tourism Objectives
The overall national objective is to grow from 45 million international tourists in 2024 to 63 million in the next five years, marking a 40.5% increase.
Additional Goals
- Increase investments: Incorporate USD 30 billion in tourism investments into the Portfolio for Shared Prosperity.
- Brand positioning: Position the “Mexico” brand within the top 10 globally.
- Infrastructure development: Increase hotel infrastructure by 12% from the current 907,231 rooms to 1,016,394 by 2030.
- Economic impact: Achieve an international tourism revenue of USD 48.215 billion, a 46% increase from the 2024 figure of USD 32.956 billion.
- Specific targets: Achieve 20% international users on the Tren Maya and maintain an average annual occupancy of 60% for hotels associated with this project.
Anticipating the 2026 FIFA World Cup
Mexico expects to welcome over 5 million tourists for the 2026 FIFA World Cup. Quintana Roo’s Secretariat of Tourism (Sedetur) anticipates capturing 40% of these visitors, thanks to Cancun’s international connectivity. They are already planning extended-stay packages for these tourists, allowing them to attend the games and explore the Mexican Caribbean before and after the tournament.
Creating Specialized Tourism Packages
In preparation for the World Cup, tour operators have started to create tailored travel packages that enable visitors to attend matches in host cities and then explore the Mexican Caribbean using the ground transportation offered by Tren Maya.
Key Questions and Answers
- What is Quintana Roo’s growth target? Increase annual tourists by 8 million, aiming for 28 million by 2030.
- Which other states share this growth target? Baja California Sur, Sinaloa, Nayarit, Jalisco, and Veracruz.
- What are the growth targets for neighboring states? Yucatán aims for 3 million tourists by 2030, up from 2.4 million in 2024; Campeche targets 2.1 million visitors by 2030, from 1.7 million in 2024.
- What are Mexico’s national tourism objectives? Grow from 45 million international tourists in 2024 to 63 million by 2030, a 40.5% increase.
- What additional goals has Mexico set for the tourism sector? Increase investments, position the “Mexico” brand globally, develop infrastructure, and boost economic impact.
- How many tourists does Mexico expect for the 2026 FIFA World Cup? Over 5 million tourists.
- How is Quintana Roo preparing for the World Cup? By planning extended-stay packages and creating specialized travel itineraries that include attending games and exploring the Mexican Caribbean.
