Hotmart Sees Growth Opportunities Amidst Uncertainty
Mexico is positioned as a fertile ground for digital content creators in Latin America, according to Hotmart executives. This platform targets entrepreneurs for creating, marketing, and managing digital content.
Growth in Digital Creators
The confidence in the Mexican market stems from the annual growth reported in new digital product creators. In 2024, this growth was a remarkable 54%, indicating an expanding ecosystem.
Digital Economy Projections
The digital economy market is projected to reach a value of 500 billion dollars by 2027, presenting a significant growth opportunity for this business.
CEO’s Confidence in Mexico
João Pedro Resende, CEO of Hotmart, expressed his confidence in Mexico: “Mexico is a very important country for us. We want to invest heavily in the country because it has the potential to become one of the strongest markets for content creation. We are confident that we will elevate Mexico to another level, just as we did in Brazil.”
Comparison with Brazil
Brazil, Hotmart’s primary market, has a five to seven-year lead in the creator economy compared to the Hispanic market.
Mexico’s Advantages
Pablo Mondragón, Hotmart’s VP for Latin America, highlighted that Mexico, the third-largest market for Hotmart globally after Brazil and Spain, offers advantages for infoproductors due to the low entry barrier. All that’s needed is a cell phone and internet access.
Internet Penetration in Latin America
Mondragón pointed out that internet penetration continues to grow in Latin America. On average, users in Brazil, Mexico, and Colombia spend 8 to 9 hours daily on social media, with smartphone penetration exceeding 85%.
Accessibility for Entrepreneurs
“If you have a cell phone and internet, you can start creating your own content. That’s how many entrepreneurs begin. Large budgets are not required,” Mondragón assured.
Key Questions and Answers
- What makes Mexico a promising market for digital content creation? Mexico’s growth in new digital product creators, with a 54% increase in 2024, and its potential to become one of the strongest content creation markets, according to Hotmart executives.
- Why is Hotmart investing heavily in Mexico? Due to its potential to become a leading market for content creation, as evidenced by the annual growth in digital creators.
- What advantages does Mexico offer for infoproductors? The low entry barrier, requiring only a cell phone and internet access, makes it easy for individuals to start creating digital content.
- How does internet penetration in Latin America support digital content creation? High internet and smartphone penetration, with significant time spent on social media, provides a vast audience for digital content.
