Overview of Coppel’s National Commitment
Coppel, a chain of omnichannel stores and financial services, has reinforced its commitment to the national industry as 60% of the products it commercializes are now manufactured in Mexico. However, the company acknowledges limitations in further increasing this percentage.
Importance of National Suppliers
Diego Coppel, the company’s commercial director, expressed his dedication to “Hecho en México” (Made in Mexico) and highlighted the presence of numerous national producers. He emphasized that as commercializers, their responsibility is to find the best products for customers.
Coppel mentioned that sometimes, despite their commitment to national producers, they must import products due to volume constraints or inconsistent quality. He stated that while the goal of raising this 60% to 80% is on the table, it depends on various factors.
Sector-Specific Challenges
Mexico has a strong presence in sectors like clothing, but in others, such as technology, reliance on foreign suppliers remains. Recent trade tensions have added pressure to certain categories.
Diego Coppel pointed out the delicate nature of tariffs, which have been quite active lately. He explained that setting import targets for specific categories would be complex and must be evaluated on a category-by-category basis.
Adapting to Changing Environments
Coppel acknowledged the importance of anticipating any changes in the business environment, such as uncertainties surrounding U.S. trade policies.
He emphasized that staying vigilant and prepared for potential unforeseen changes is crucial to avoid negative impacts on sales. For now, Coppel believes it’s best to observe and adapt as the environment evolves.
Key Questions and Answers
- What is Coppel’s commitment to national suppliers? Coppel aims to source 60% of its products from Mexican suppliers, emphasizing their dedication to “Hecho en México” (Made in Mexico).
- Why does Coppel import products despite their commitment to national suppliers? Sometimes, national producers lack the required volume or maintain inconsistent quality, forcing Coppel to import to meet customer expectations.
- What challenges does Coppel face in increasing their reliance on Mexican suppliers? Certain sectors, like technology, have limited domestic production capabilities. Additionally, recent trade tensions and tariff adjustments pose challenges.
- How does Coppel adapt to changing business environments? Coppel remains vigilant and adaptable, anticipating potential changes in trade policies and other environmental factors that could impact their operations.
