Fair Recognized for Safety, Cleanliness, and Excellent Customer Service
Visitors have praised the San Marcos Fair in Aguascalientes as a safe, clean, and well-served event.
- More than 8.5 million visitors attended the fair.
- The economic impact was over 10,000 million pesos.
- 96% of surveyed attendees considered the fair safe, and 95% appreciated the customer service and cleanliness.
Governor Tere Jiménez Highlights Organizational Capabilities
Governor Tere Jiménez received the report on the San Marcos Fair 2025 results, which showcased more than 8.5 million visitors and an economic impact exceeding 10,000 million pesos – a 5.7% and 10.4% increase compared to the previous year.
Jiménez emphasized that each edition of the San Marcos Fair demonstrates Aguascalientes’ organizational prowess, hospitality, safety, cleanliness, and logistical capabilities that distinguish it nationally and internationally. She stated: “Our fair is not only the most important in our country but also the best in Latin America.”
She added that these results set a challenge for the upcoming April fair, requiring determination, enthusiasm, strategy, and ambition to surpass previous achievements.
Impressive Employment and Hotel Occupancy Figures
José Ángel González Serna, president of the San Marcos Fair Patronage, detailed that the 2025 fair results surpassed expectations:
- 37,200 jobs were generated during the fair period.
- Hotel occupancy reached 74%.
Specifically, the Mazda Foro saw over 604,000 attendees, while the Monumental Bullring hosted 115,000 aficionados. The Foro del Lago welcomed 257,800 people, and more than 500,000 participated in cultural activities.
The five economic, tourism, and agroindustrial pavilions attracted 1.9 million visitors, according to reports from the Tourism, Economic Development, Science and Technology, and Rural Development and Agrobusiness secretariats.
Recognition from Authorities and Stakeholders
The event took place at the Tres Centurias Railway Complex Cultural Museum, with notable attendees including:
- Aurora Jiménez Esquivel, founder of the State DIF and president of the State DIF.
- Salvador Alcalá Durán, president of the State Congress Development, Cooperative Development, and Tourism Commission.
- José Francisco Moreno Barrera, commander of the 14th Military Zone.
- Rey David Quiroz Pavón, Guardia Nacional representative.
- Mauricio González López, State Tourism Secretary.
- Alejandro Vázquez Zúñiga, General Director of the Aguascalientes Cultural Institute.
- Jorge Pérez Mar, Dean of the Economic-Administrative School at the Panamericana University.
- Irma Cristina Flores, wife of the San Marcos Fair Patronage president.
Additionally, business leaders, state officials, and civil society representatives were present.
Key Questions and Answers
- What was the total number of visitors to the San Marcos Fair 2025? More than 8.5 million visitors attended the fair.
- What was the economic impact of the San Marcos Fair 2025? The fair generated an economic impact of over 10,000 million pesos.
- How many jobs were created during the fair? Approximately 37,200 jobs were generated.
- What was the hotel occupancy rate during the fair? The hotel occupancy rate was 74%.
- How did attendees rate the fair’s safety, customer service, and cleanliness? 96% rated the fair as safe; 95% appreciated customer service and cleanliness.
