Introduction to OXXO and DiDi Shop Partnership
Starting this month, consumers in Mexico City can order products from the nearest OXXO store, including snacks, beverages, essential items, and last-minute solutions, through the DiDi Shop app.
OXXO a Domicilio: Strengthening Online Shopping Experience
This collaboration, known as “OXXO a Domicilio,” aims to enhance OXXO’s online shopping experience by connecting its physical stores with thousands of active delivery partners and approximately 16 million monthly active users on the DiDi app in Mexico, according to the convenience store chain.
Expansion Plans
The partnership promises rapid and efficient product delivery, with plans to gradually extend this service to other Mexican cities by 2025.
Background on OXXO a Domicilio
The digital platform, “OXXO a Domicilio,” began operating in Monterrey, Nuevo León, in 2019, with the goal of delivering products from stores to consumers’ homes.
Quotes from Key Figures
“Today, we take an important step by being present not only in Mexico City but also on consumers’ mobile devices, offering a digital shopping experience with the ‘OXXO a Domicilio’ sales channel that complements our physical presence,” said Ada Maldonado, Director of Direct Delivery at OXXO Mexico.
“We are excited to become the strategic partner of ‘OXXO a Domicilio’ to strengthen their omnichannel strategy while, together, we take a step towards redefining convenience for Mexicans,” said Rodrigo Rogel, Commercial Director of DiDi Shop in Latin America.
Key Questions and Answers
- What is OXXO a Domicilio? It’s the digital platform of OXXO that allows customers to order products from their nearest store and have them delivered directly to their homes.
- When did OXXO a Domicilio start operating? The platform began operations in Monterrey, Nuevo León, in 2019.
- Which cities will benefit from this service initially? The service is currently available in Mexico City, with plans to expand to other cities by 2025.
- How many users does DiDi Shop have in Mexico? DiDi Shop has around 16 million monthly active users in Mexico.
- What is the significance of this partnership for consumers? This collaboration aims to provide a more convenient and efficient shopping experience by connecting physical stores with digital platforms.
