Stabilizing Post-Pandemic Tourism
Sergio Montaño, president of the Association of Haciendas and Casonas of Jalisco, shared with El Economista that the hospitality sector has stabilized following an unusual period due to the pandemic. The association comprises 40 hotels, haciendas, and boutique hotels across 23 destinations in Jalisco. These establishments experienced high occupancy during weekdays post-pandemic, as people sought smaller accommodations or outdoor settings while working from home. However, Montaño noted that the current year has seen a more stable growth trend similar to pre-pandemic levels.
25th Anniversary and Growth
Founded 25 years ago with 13 members, the Association of Haciendas and Casonas of Jalisco aimed to restore rural haciendas and cottages in the state’s interior. Today, it boasts 40 centers of accommodation generating 800 fixed jobs and up to 1,500 during peak seasons. The association has expanded its scope to include various architectural styles, from cabañas in natural settings to historic haciendas and cottages.
Exhibition Celebrating 25 Years
To commemorate their silver jubilee, the association organized a photographic exhibition titled “Territorio y Tiempo” at the Regional Ceramics Museum in San Pedro Tlaquepaque. The exhibition showcases two photographs for each hotel—one current and one historical—alongside an illustration by Jalisciense artist Oliver Casillas and a furniture, decor, and ambiance installation representing a hacienda.
Exhibition Details
- Location: Regional Ceramics Museum, San Pedro Tlaquepaque
- Title: “Territorio y Tiempo”
- Content: Current and historical photographs of each hotel, illustration by Oliver Casillas, and a hacienda ambiance installation
- Opening Date: [Unspecified]
- Closing Date: July 6
- Admission: Free
Impact and Relevance
The Association of Haciendas and Casonas of Jalisco plays a significant role in promoting rural tourism within the state. By preserving and restoring historic properties, they maintain Jalisco’s cultural heritage while creating job opportunities. Their growth projection of 4-6% in occupation by 2025 demonstrates the sector’s resilience and potential for attracting more visitors.
