Introduction to VisitMéxico and its Significance
VisitMéxico, the federal government’s promotional tourism platform, is still in the process of being relaunched. Initially expected to be presented during the recent Tianguis Turístico in Baja California, the launch did not occur as planned. The last official update, from two and a half weeks ago, mentioned that the Agencia de Transformación Digital y Telecomunicaciones is working on it.
Current Status and Progress
Despite the delay, there have been advancements in the development of VisitMéxico. The website is now accessible, featuring content and an evolving design. It can be reached through Fitur’s portal, the major tourism fair in Madrid, as Mexico is the partner country for 2026.
The virtual assistant, previously named Frida, has been renamed Kúul (the sacred wolf inviting the world to rediscover Mexico) to avoid trademark issues.
Key Features and Content
Kúul, the friendly virtual assistant, encourages users to explore Mexico’s best offerings while advising against sharing personal information. The platform prominently displays recommendations for experiences provided by Tren Maya, Tren Maya accommodations, Mexicana de Aviación, and Islas Marías.
The site also showcases tourism packages and expert recommendations, such as exploring Tijuana, described as a creative and vibrant border town with Secretary of Tourism Miguel Aguiñiga’s committed work aiming to make a lasting impact.
There is an implied connection to Mexico City’s successful lucha libre (professional wrestling) product, particularly the Arena México, where the prominent MÉXICO brand has yet to be effectively showcased following a recent agreement with the Consejo Mundial de Lucha Libre.
The Urgency for Relaunch
With Mexico ranked fifth in the world’s most visited countries, it is crucial to expedite VisitMéxico’s relaunch. An open and memorable ceremony involving key private sector actors, such as airlines and hotels, should take place to honor this significant milestone.
Upcoming Events
On July 3, the Federación Mexicana de Asociaciones Turísticas (Fematur) and the Asociación Mexicana de Agencias de Viajes CDMX will celebrate Travel Agent’s Day. Former federal Tourism Secretary Enrique de la Madrid is scheduled to deliver a keynote speech at the event.
Key Questions and Answers
- What is VisitMéxico? VisitMéxico is the federal government’s promotional tourism platform, currently under relaunch.
- Why is the relaunch important? The timely relaunch of VisitMéxico will help Mexico climb to the top five most visited countries in the world.
- What changes are expected in VisitMéxico? The platform will feature a new virtual assistant named Kúul, updated content, and improved user experience.
- What events are planned for the tourism sector? Fematur and the Asociación Mexicana de Agencias de Viajes CDMX will celebrate Travel Agent’s Day on July 3, with a keynote speech by Enrique de la Madrid.
