Introduction
Mexico’s e-commerce landscape has evolved from an alternative sales channel to a growth driver for numerous businesses, with double-digit annual sales increases. Digital platforms have become a direct connection to consumers, a tool for predicting trends, and a means of fostering loyalty. This shift was highlighted during the “eCommerce MX 2025 Awards,” organized by Marketing4eCommerce, which recognized the best in Mexican e-commerce from April 1, 2024, to April 1, 2025.
The Awards
Out of 140 participants, one finalist was chosen in each of the ten categories, including “Best eCommerce 2025,” “Best Marketing Campaign,” “Best Affiliate Strategy,” “Best SEO Strategy,” and “Best Seller in Marketplaces.”
Notable Winners and Their Strategies
IKEA: IKEA won the “Best eCommerce 2025” award after reporting an 114% growth in its online store. The Swedish retailer has successfully connected with customer needs and strengthened post-sale follow-up through digital channels.
Coppel: This Mexican department store chain demonstrated how user-generated content from social media platforms like TikTok, Instagram, and Facebook can drive sales growth. Coppel saw a 2.1% increase in sales, equivalent to an additional 35 million pesos, and a 209% growth in views. It was honored with the “Best Marketing Campaign” award.
El Puerto de Liverpool: This department store chain’s “Click & Collect” strategy resulted in 41% of its total transactions in 2024 being hybrid, allowing it to leverage both physical stores and digital platforms. It received the “Best ON/OFF Integration” distinction.
Ópticas Lux: By implementing a YouTube SEO strategy, Ópticas Lux increased organic visits by 25% and digital sales by 26%. It was awarded “Best SEO Strategy.”
Samsung Shop: Through a Cost per Acquisition (CPA) model with affiliates and influencers, Samsung Shop generated $9.4 million in revenue. It won the “Best Affiliate Strategy” award.
B2B E-commerce Growth
The rise of e-commerce in Mexico also impacts the B2B sector. Cadeco, an industrial spare parts company, increased its revenue by 40% by integrating physical and digital channels into a seamless experience. It was recognized with the “Best B2B eCommerce” award.
Cervexxa, an artisanal beer commercializer, incorporated tools like ChatGPT and Midjourney to create content more efficiently.
Key Questions and Answers
- Q: Who organized the eCommerce MX 2025 Awards? A: Marketing4eCommerce
- Q: How many categories were there in the eCommerce MX 2025 Awards? A: Ten categories
- Q: What strategies helped IKEA win the “Best eCommerce 2025” award? A: IKEA connected with customer needs and strengthened post-sale follow-up through digital channels, resulting in an 114% growth in its online store.
- Q: How did Coppel increase sales and views? A: Coppel saw a 2.1% sales increase, equivalent to an additional 35 million pesos, and a 209% growth in views by leveraging user-generated content from social media platforms.
- Q: What strategy helped El Puerto de Liverpool achieve the “Best ON/OFF Integration” award? A: El Puerto de Liverpool’s “Click & Collect” strategy resulted in 41% of its total transactions being hybrid, allowing it to utilize both physical stores and digital platforms.
- Q: Which company won the “Best B2B eCommerce” award? A: Cadeco won the “Best B2B eCommerce” award by integrating physical and digital channels into a seamless experience, increasing revenue by 40%.
