Mexico’s Ambassador to EU Urges Businesses to Boost Trade with Europe

Web Editor

July 1, 2025

two flags of different countries are shown next to each other, one with a bird on it's head, Aquirax

Background on Rogelio Granguillhome Morfín

Rogelio Granguillhome Morfín is the current Ambassador of Mexico to the European Union (EU). Appointed in 2021, he brings extensive experience in international relations and diplomacy to this role. As Mexico’s representative to the EU, Granguillhome Morfín plays a crucial part in strengthening economic ties between Mexico and European nations.

Importance of Strengthening Mexico-EU Trade Relations

Amidst political and trade tensions with the United States, Granguillhome Morfín emphasizes the importance of bolstering commercial relationships with the European Union (EU). He believes that this will enhance Mexico’s competitiveness and attract investments, with projected annual export growth of 12%, nearly doubling the current trend.

Export Growth Projections

According to Granguillhome Morfín, under stable investment conditions and favorable trade terms, Mexican exports could grow at an annual rate of 12%. This would result in doubling the current export levels within six to seven years. Furthermore, he highlights that the EU is Mexico’s second-largest foreign investor, just behind the United States.

Key Sectors for Future Investment

The Mexican ambassador to the EU believes that modernizing the trade agreement will attract additional European investment. He identifies key areas of opportunity, including manufacturing, automotive, aerospace, agroindustry, and pharmaceutical industries. Granguillhome Morfín specifically mentions the electromobility supply chain as a significant growth area.

Coparmex President Calls for Market Diversification

Juan José Sierra, President of the Confederation of Mexican Employers’ Organizations (COPARMEX), echoes the need for diversifying Mexico’s trade partners. While acknowledging the importance of strengthening ties with the United States and Canada, Sierra urges businesses to expand their horizons to include the EU, Latin America, and Asia.

Vision for a More Competitive and Socially Responsible Mexico

Sierra emphasizes the need for a more competitive Mexico, but also one that is socially just. He advocates for attracting investment with a social purpose and promoting fair trade alongside free trade. This stance comes in response to the recent barriers imposed by the United States on Mexican trade.

Key Questions and Answers

  • Who is Rogelio Granguillhome Morfín? He is the current Ambassador of Mexico to the European Union, appointed in 2021. He plays a crucial role in strengthening economic ties between Mexico and European nations.
  • Why is it important to boost Mexico-EU trade relations? Amidst US trade tensions, strengthening Mexico-EU relations can enhance competitiveness and attract investments, with projected annual export growth of 12%.
  • What sectors are key for future investment? Granguillhome Morfín identifies manufacturing, automotive, aerospace, agroindustry, and pharmaceutical industries as significant growth areas. He specifically highlights the electromobility supply chain.
  • What does COPARMEX President Juan José Sierra advocate for? Sierra calls for diversifying Mexico’s trade partners beyond the US and Canada, emphasizing the need for a more competitive and socially responsible Mexico.