Special Exhibition “Hecho en Jalisco” by Takasami
The 83rd edition of Intermoda will feature a special exhibition, “Hecho en Jalisco,” by the Takasami company, led by renowned designer Rosario Mendoza. This initiative aims to highlight the potential and quality of Mexican fashion, particularly from Jalisco, as a cultural expression, economic driver, and reflection of national identity.
Intermoda’s Commitment to Mexican Design
Jorge Castellanos, Intermoda’s president, emphasized the importance of Mexican design: “Fashion goes beyond clothing; it’s a cultural expression, an economic engine, and a mirror of who we are. One of our main commitments is to promote Mexican design.”
In the upcoming Intermoda edition, 70% of the stands will be occupied by Mexican exhibitors from 23 states, showcasing the growth of domestic fashion production.
Seeking to Replace Imports
Jaime Pedroza Hernández, president of the Jalisco delegation of the National Chamber of the Clothing Industry (CANAIVE), pointed out that Mexican garment production heavily relies on imported inputs. “Most supplies come from abroad, unfortunately, there isn’t much textile industry in Mexico,” he stated.
Laura Romero Zueck, Director General of Commerce Exterior at the Secretariat of Economic Development (SEDECO), announced that in a recent meeting with authorities, businesses, and organizations in Jalisco, it was agreed to attract companies that supply materials for the fashion industry. The goal is to gradually replace imports in the production chain.
“Hecho en Jalisco” Exhibition
The “Hecho en Jalisco” exhibition, led by María Rosario Mendoza, founder of Takasami, will honor Jalisco’s fashion, representing the thread that intertwines creativity, industry, and tradition, according to Intermoda’s president.
Rosario Mendoza, the entrepreneur and designer, explained that her collection will display elements reflecting Jalisco’s culture and traditions. “You’ll see all those elements we can proudly say are made in Jalisco – mariachi, charro heritage, corn, iconic buildings that give us our tapatío and jalisciense identity, elements that are part of our customs and roots; all these will be visible in those dresses,” she said.
Intermoda: Largest Fashion Business Platform in Latin America
The 83rd edition of Intermoda, taking place from July 15-18, will cover 50,000 square meters of exhibition space, host 1,590 stands, and feature over 1,000 brands from eight countries. It is considered the largest business platform for the fashion industry in Latin America, according to its director, Ernesto Hernández.
Gustavo Staufert, Director of the Guadalajara Convention and Visitors Bureau (OFVC), stated that Intermoda will generate a $250 million economic impact for the city.
Key Questions and Answers
- What is Intermoda 83 showcasing? Intermoda 83 will present “Hecho en Jalisco,” an exhibition by Takasami, highlighting the potential and quality of Mexican fashion, especially from Jalisco.
- Why is this exhibition important? It aims to promote Mexican design, cultural expression, and economic growth while replacing imported materials in the fashion industry.
- Who is leading the “Hecho en Jalisco” exhibition? The renowned designer Rosario Mendoza, founder of Takasami, is leading the exhibition.
- What will be showcased in the collection? The collection will display elements reflecting Jalisco’s culture and traditions, such as mariachi, charro heritage, corn, iconic buildings, and customs.
- What is the significance of Intermoda? Intermoda is the largest fashion business platform in Latin America, generating a significant economic impact for Guadalajara.
