Transforming Entrepreneurship with Empathy, Perseverance, and Collaborative Structures
Millennial women are revolutionizing entrepreneurship, with this generation (born between 1982 and 1994) leading the charge by focusing on resilient, creative businesses and empathetic leadership, according to Contpaqi.
Empowering and Digitizing the Business Landscape
The study “Women in Charge: The New Face of Entrepreneurship and Technological Innovation in Mexico 2025” highlights that millennial women, who are mothers and homemakers, are driving this new era marked by empowerment, digitalization, and resilience in leading micro, small, and medium-sized enterprises (MSEs).
With an average age of 37.8 years, millennial women entrepreneurs form a young and active profile that grew up during an era of technological and social changes. The report also notes that 53% are mothers, 27% were homemakers before starting their businesses, and they are digital natives and adaptable, which enables them to navigate the complex business world of the 21st century.
Key Characteristics and Background
- Average age: 37.8 years
- Grew up during a period of rapid technological and social changes
- 53% are mothers; 27% were homemakers before entrepreneurship
- Digital natives and adaptable, with 32% holding a bachelor’s degree and 39% having completed pre-university education
Empathetic Leadership and Resilience
The leadership style of millennial women entrepreneurs is characterized by resilience, creativity, and adaptability. The study found that 28% started their businesses by identifying opportunities, while 23% sought better income and another 23% desired personal growth. Only 6% were motivated by the desire to be their own boss, reflecting a more solid, conscious, and long-term approach to entrepreneurship.
Before launching their businesses, 22% worked in companies, 13% pursued further education, 10% had their own businesses, and 6% were salespeople. This demonstrates how they leveraged their diverse experiences, with 32% holding a bachelor’s degree and 39% having completed pre-university education.
Digitalization Drives Women’s Businesses
Eight out of ten millennial women entrepreneurs have integrated digital tools into at least one business process, classifying their businesses as “mature” in terms of digital adoption. They represent 14% of the total businesses analyzed, an increase from 6% in a previous study.
Billing processes are the most digitalized, with early automation in business administration, collections, and accounting. This reflects their impact on stability and growth.
Technology is a strategic necessity for 34% of these entrepreneurs, citing time optimization, while 29% prioritize resource optimization. Additionally, there are improvements in customer service and sales.
Economic Impact of Female Entrepreneurship
The growth in female entrepreneurship not only increased in volume but also had a significant economic impact. According to a Deloitte study, women-led businesses contribute 37% to the national GDP, highlighting their crucial role in the economy.
“The success of millennial women in business is not based on a magic formula, but rather the combination of personal skills, strong support networks, specialized knowledge, and adaptability to an ever-changing business environment. By leveraging these strengths and facing challenges with determination and innovation, they are not only achieving personal success but also transforming the business world for future generations,” said Marlene García Padilla, General Director of Contpaqi.
