Global Investment in AI for Financial Services Surges
The global investment in Artificial Intelligence (AI) for financial services is projected to reach $55.9 billion by 2025, driving a structural transformation in payments, automation, and strategic decision-making. This investment is reshaping the way consumers make transactions to the very infrastructure that makes them possible.
Transforming Financial Sector with Digital Advancements
The digital transformation in the financial sector is rapidly advancing. According to Statista, global spending on AI in financial services will hit $55.9 billion by 2025, more than double the amount in 2022. This investment is revolutionizing everything from how consumers make payments to the invisible infrastructure that enables them.
The Payments Industry Undergoes a Structural Renovation
The payments industry is experiencing an unprecedented structural renewal. Whether you tap your phone, swipe a card, or click “pay now,” each transaction involves an intricate network rapidly evolving. Governments, central banks, and tech companies are questioning how money should circulate in a digital economy.
In countries like Brazil and India, immediate payment systems have revolutionized access to money, generating scale efficiencies and new business models.
Rodrigo Gonzalez, General Manager of NOVA, states: “The best technology not only offers higher performance and less friction; it also redefines what we expect from a financial experience.” “Just as the internet paved the way for a new generation of payments, AI is now charting the course towards smarter, safer, and more efficient transactions.”
AI’s Impact Across the Payment Lifecycle
- How people pay: Mobile apps, digital wallets, and integrated experiences are raising consumer expectations worldwide.
- How money moves: Account-to-account payments, real-time transfers, and blockchain technologies enable faster, more transparent, and lower-cost operations.
- How businesses accept payments: Companies are adopting systems that reduce reliance on traditional intermediaries, offering greater control, lower fees, and improved user experiences.
In the B2B realm, technological innovations are even more transformative. Solutions like automation and AI predictive analytics are redefining corporate payment networks.
Gradually, businesses can now integrate payment flows directly into their operational platforms, providing complete cash flow visibility, automated reconciliations, and instant credit decisions.
According to Gonzalez, what’s changing now is a philosophical and architectural shift: payment functionality is increasingly integrated directly into commercial applications like billing systems, procurement software, supplier portals, and customer relationship management (CRM) tools.
AI for Operational Efficiency and Decision-Making
Internal estimates suggest that AI-assisted software has tripled the speed of digital solution development for financial institutions. Moreover, intelligent agents now automate strategic processes and collaborate in real-time decision-making, enhancing operational efficiency and adding value.
Nova’s Future-Focused Strategy
Looking ahead, Nova focuses its strategy on two key areas: Generative AI (GenAI) and transitioning from open banking to a broader Open Finance model.
To advance in this direction, Nova has established a specialized GenAI unit backed by strategic alliances with tech leaders such as Nvidia, h2o.ai, Google, Databricks, Amazon, and Microsoft. This collaborative ecosystem is complemented by robust governance frameworks designed specifically for highly regulated environments.
Gonzalez concludes, “The future financial infrastructure will become increasingly invisible to the end-user but more complex and powerful in its technological architecture.” Thus, Nova continues investing in solutions that not only address current challenges but also anticipate future digital financial operations.
Key Questions and Answers
- What is driving the surge in AI investment in financial services? The need for more efficient, secure, and intelligent transactions is driving this investment.
- How is AI transforming the payments industry? AI is revolutionizing how people pay, how money moves, and how businesses accept payments through enhanced mobile apps, digital wallets, real-time transfers, and automated processes.
- What role does AI play in operational efficiency? AI-assisted software has tripled the speed of digital solution development for financial institutions, automating strategic processes and enabling real-time decision-making.
- What is Nova’s future strategy? Nova focuses on Generative AI (GenAI) and transitioning from open banking to Open Finance, backed by strategic alliances with leading tech companies.
