Background on Oasis and the Gallagher Brothers
Oasis, the iconic British band known for hits like ‘Wonderwall’, ‘Don’t Look Back in Anger’, and ‘Champagne Supernova’, is set to embark on a highly anticipated reunion tour more than 15 years after the explosive breakup of brothers Liam and Noel Gallagher.
Liam’s Perspective on Money
Despite Liam Gallagher’s insistence that money is “very low on the list” of reasons for the reunion, British media reports suggest each brother could earn around £50 million ($67 million) from the tour.
Expert Estimates on Earnings
Matt Grimes, a music industry expert from the University of Birmingham, estimates that each Gallagher brother could earn around £40 million ($53 million) from the 17 UK concert dates alone, not including merchandise sales.
Financial Impact of the Tour
Nearly 1.4 million tickets have been sold for the UK dates, generating approximately £240 million ($322 million), according to Barclays Bank.
Merchandise Sales
In addition to ticket sales, merchandise such as clothing, puzzles, baby wear, and tableware could potentially add another £160 million ($215 million) to the total earnings, according to Grimes.
International Concerts
The 24 international concerts, including stops in Mexico, Buenos Aires, Santiago de Chile, and Sao Paulo, will further boost the earnings.
Comparison with Taylor Swift’s Eras Tour
While the earnings from Oasis’ comeback are substantial, they pale in comparison to Taylor Swift’s record-breaking Eras Tour, which generated $2.2 billion solely from ticket sales across 149 concerts worldwide.
Giras para Ganar Dinero
In the current music landscape, tours have become a primary source of income for artists, with album releases taking a backseat.
“In the 1970s and perhaps even in the 80s, you’d go on tour to sell records. Now, you go on tour to make money, and the album is secondary, if it’s made at all,” explains Chris Anderton, a cultural economics professor at the University of Southampton.
Fan Spending on Concerts
Each concert-goer is expected to spend an average of £766 ($1,030) on tickets, transportation, and accommodation, according to Barclays.
Factors Driving Megatours
Two significant factors contribute to the rise of megatours, according to Cecile Rap-Veber, General Director of the French organization Sacem (Society of Authors, Composers and Music Publishers):
- Streaming Revenue: Streaming does not generate as much income as the CD era, prompting artists to seek alternative revenue sources.
- Post-Pandemic Concert Demand: After years of lockdown due to the COVID-19 pandemic, fans have a heightened appetite for live concerts, making them more willing to spend large sums.
Key Questions and Answers
- Q: Why are Oasis going on this tour if there’s no new album to promote?
A: The band aims to capitalize on the enduring popularity of their classic hits. - Q: How much money can the Gallagher brothers expect from this tour?
A: Each brother could potentially earn around £50 million ($67 million) from the tour, including ticket and merchandise sales. - Q: How do current music industry trends influence the rise of megatours?
A: The decline in streaming revenue and the increased demand for live concerts post-pandemic have driven artists to prioritize tours for income.
