Who is Juan José Sierra?
Juan José Sierra is the president of Coparmex, the Confederation of Mexican Business Chambers. As a prominent business leader in Mexico, his vision and initiatives significantly impact the country’s economic landscape.
Why is this relevant?
With Mexico’s existing 14 trade agreements with 50 countries, Sierra emphasizes the importance of capitalizing on these opportunities to boost international trade and make Mexican businesses key players in the global economy.
Key Points from Juan José Sierra’s Statement
- Strengthening ties with the U.S.: Sierra acknowledges the need to deepen relationships with Mexico’s primary trading partner, the United States, and promote greater integration within North America.
- Expanding to other continents: He also highlights the importance of building bridges with European and Asian markets to revitalize international commerce.
- Support for Mexican SMEs: Sierra assures small and medium-sized enterprises (SMEs) that Coparmex will serve as their bridge, translator, and best ally in navigating international trade.
- Juntas Internacionales 2025: These initiatives have reshaped the Mexican business sector’s approach to global engagement, focusing on open trade, sustainability, and SME internationalization.
- Diversifying markets: Sierra urges businesses to actively participate in the global economic restructuring, strengthen alliances, and explore new internationalization routes.
Testimonies and Opportunities
Sierra references successful business cases that have navigated complex regulations, emphasizing the untapped potential of numerous Mexican companies that could thrive on the global stage with proper guidance.
Regional Vision
- North America as an industrial and energy hub: With a focus on Environmental, Social, and Governance (ESG) criteria.
- Europe as a trading partner: With clear rules and innovation horizons.
- Latin America as a block: With potential to become a unified voice among global players.
Support from Juntas Internacionales
Frank Zeller, CEO of Coparmex’s International Juntas, reaffirmed the commitment to supporting SMEs and highlighted the resources, knowledge, and experience available within Coparmex, Mexican organizations, and businesses to minimize risks in expanding into new markets.
