Innovatio Capital Acquires Querétaro Football Club: A New Era for Mexican Soccer

Web Editor

July 11, 2025

a group of men standing on top of a field next to each other on a field of grass and red chairs, Fed

Introduction to Innovatio Capital and its Impact on Querétaro FC

Innovatio Capital, a US-based investment firm that leverages technology and data to identify opportunities and talent, has recently become the new owner of Querétaro Football Club. The acquisition was finalized after the firm’s president, Marc Spiegel, signed the necessary documents.

Background on Querétaro FC’s Previous Ownership

Since 2022, Querétaro FC had been under the administration of Grupo Caliente, led by Jorge Alberto Hank Insunza. This change in ownership came after violent incidents between Atlas and Querétaro fans in March of that year, resulting in over 20 injuries.

Innovatio Capital’s Vision for Querétaro FC

Marc Spiegel expressed his excitement about the acquisition, stating that Innovatio Capital had long identified Liga MX as an ideal platform for investment. After visiting Querétaro, the city, and the club, they decided to build a long-term project there.

“We are thrilled to be part of this great community and collaborate together to bring joy to this state through a football-centered project,” Spiegel added in the press release.

Key Players and Their Roles

Alongside Spiegel, Chris Spooner serves as the Chief Financial Officer, and British entrepreneur Ed Malyon acts as the General Partner of Innovatio Capital. The investment group also includes Mexican, American, and European investors.

Adrián Madero, a director of Grupo Fonseca, shared his enthusiasm about being part of the project. He acknowledged the immense potential of Liga MX and Querétaro FC’s passionate fanbase and clear path to sustainable success.

Impact on the Mexican Soccer Landscape

The Mexican Football Federation (FMF) was informed of the official closing of Querétaro FC’s sale from Grupo Caliente to American entrepreneur Mark Spiegel for a record-breaking amount.

The FMF recognized the compliance of both parties with regulatory processes and reaffirmed its commitment to a modern, professional, and increasingly attractive global soccer industry.

Financial Details and Future Prospects

According to media reports, Innovatio Capital paid approximately $120 million for Querétaro FC.

As the new owners, Innovatio Capital aims to elevate Querétaro FC’s performance and strengthen its connection with communities in Mexico and the United States.

Key Questions and Answers

  • Who is Innovatio Capital? Innovatio Capital is a US-based investment firm that uses technology and data to identify opportunities, talent, and high-growth teams in sports.
  • What was Querétaro FC’s previous ownership situation? Querétaro FC was previously owned by Grupo Caliente, led by Jorge Alberto Hank Insunza, since 2022.
  • Why did Grupo Caliente sell Querétaro FC to Innovatio Capital? There is no explicit reason provided; however, Innovatio Capital’s vision for the club and its commitment to elevating performance may have been influential.
  • Who are the key figures involved in the acquisition? Marc Spiegel (President of Innovatio Capital), Chris Spooner (CFO), Ed Malyon (General Partner), and Adrián Madero (Director of Grupo Fonseca) are central to this acquisition.
  • What is the financial detail of the acquisition? Media reports suggest that Innovatio Capital paid around $120 million for Querétaro FC.