Wyndham Global Conference 2025 Unveils Innovative Tech Solutions
At the Caesars Forum in Las Vegas, Wyndham Hotels & Resorts hosted the Wyndham Global Conference 2025, bringing together hospitality industry leaders to showcase groundbreaking technological advancements. Among the key announcements was Wyndham Connect PLUS, an enhanced platform for guest interaction that now incorporates artificial intelligence (AI) to automate processes, reduce labor burdens, and boost the profitability of its affiliated hotels.
Wyndham Connect PLUS: A Leap Forward in Guest Interaction
Initially launched in 2024, Wyndham Connect had already demonstrated benefits by facilitating guest communication and streamlining operations. However, with the PLUS version, Wyndham takes it a step further by integrating an AI voice agent, direct messaging channels from Google and Apple, and a smart chatbot that answers questions, manages reservations, and enables additional sales like early check-ins and room upgrades without human intervention.
Geoff Ballotti Highlights AI’s Impact on Hotel Revenue
Geoff Ballotti, CEO of Wyndham Hotels & Resorts, emphasized that this tool is generating significant additional revenue for hotel owners. “Owners who aren’t using it are missing out on thousands of dollars each month at no extra cost,” Ballotti stated.
Additional Platforms Enhance Hotel Operations
Alongside Wyndham Connect PLUS, other platforms like Wyndham Gateway—a WiFi portal opening additional sales opportunities—and Wyndham Marketplace, which simplifies hotel procurement of approved products at better prices, were also announced.
Owner Sentiment and Trends
The inaugural Wyndham Owner Trends Report explains that despite global economic uncertainty, 90% of surveyed owners remained optimistic about the next five years. Furthermore, 96% identified extended-stay hotels as a key opportunity. Technology, brand support, and upselling potential are critical factors for their success.
Scott Strickland on Wyndham Connect PLUS
Scott Strickland, Chief Commercial Officer of Wyndham, highlighted that “Wyndham Connect PLUS is not just a tool but an intelligent platform that enhances the guest experience and generates more income with less operational friction.”
Wyndham’s Commitment to Owner-First Strategy
With over 254,000 rooms in global development and a $350 million technology investment since 2018, Wyndham reaffirms its dedication to the OwnerFirst™ model, placing hotel owners at the heart of their growth strategy, which has yielded positive results.
Key Questions and Answers
- What is Wyndham Connect PLUS? An enhanced guest interaction platform incorporating AI to automate processes, reduce labor burdens, and boost hotel profitability.
- What additional platforms did Wyndham announce? Wyndham Gateway, a WiFi portal for extra sales opportunities, and Wyndham Marketplace, simplifying hotel procurement of approved products at better prices.
- What does the Owner Trends Report reveal about hotel owners’ sentiment? Despite global economic uncertainty, 90% of surveyed owners remain optimistic about the next five years, with extended-stay hotels identified as a key opportunity.
- How does Wyndham Connect PLUS benefit hotel owners? It generates significant additional revenue for hotel owners, with those not using it missing out on thousands of dollars each month.
- What is Wyndham’s commitment to hotel owners? Wyndham’s OwnerFirst™ strategy places hotel owners at the center of their growth strategy, investing heavily in technology to support and empower them.
