Introduction to Geely and its Mexican Market Strategy
Geely, a Chinese automotive company, has recently launched the Monjaro 2026 in Mexico to tap into the growing mid-size SUV market. The company aims to sell 2,000 units monthly by leveraging its existing vehicle lineup. In June alone, Geely managed to sell 1,600 units, marking a 50% increase compared to the previous year. Ricardo Arvizu, Senior Product Manager for Geely in Mexico, confirmed this target.
Monjaro 2026: A New Player in the Mid-Size SUV Segment
The Monjaro 2026 is the first Geely model to utilize the CMA (Compact Modular Architecture) platform, which is owned by Geely but also used by Renault’s Koleos hybrid. This strategic move positions Geely to compete effectively in the mid-size SUV market, which has shown double-digit growth.
Geely’s Aggressive Market Approach
Arvizu revealed that Geely plans to be aggressive in the Mexican market, introducing electric and hybrid vehicles in the second half of the year to meet consumer demand. The company aims to sell 30,000 units by the end of 2025, with 60 dealerships across Mexico to support this growth.
Growth in the Pickup Segment and Upcoming Radar Model
Geely acknowledges the rising popularity of pickup trucks and is preparing to bring the Radar model from China to Mexico, further expanding its market presence.
Geely’s Sales Performance and Future Outlook
Historically, Geely’s average monthly sales in Mexico have been around 1,000 units. However, the Emgrand sedan has become a standout product, pushing sales past 1,500 units in the last month. Despite a challenging year ahead for the automotive industry, Geely anticipates modest growth, aiming to sell approximately 1.63 million units in Mexico by the end of 2025, following a robust 1.5 million units sold in 2024.
Interesting Growth in the Segment D (Mid-Size SUVs)
Geely has identified significant growth in the Segment D (mid-size SUVs), which experienced double-digit increases last year. Models like Volkswagen’s Teramont and Toyota’s Highlander exemplify this trend, according to the Geely executive.
Key Questions and Answers
- What is Geely’s new vehicle in Mexico? Monjaro 2026, a mid-size SUV designed to capture growth in this market segment.
- What are Geely’s sales targets for 2025? The company aims to sell 30,000 units annually in Mexico by introducing electric and hybrid vehicles.
- How many dealerships does Geely plan to have in Mexico? Geely intends to establish 60 dealerships nationwide.
- What other vehicle is Geely bringing to Mexico? The Radar pickup truck from China.
- What is Geely’s projected sales growth for 2025? The company anticipates selling around 1.63 million units, a modest increase from the previous year’s 1.5 million.
- Which market segment is experiencing significant growth? The Segment D (mid-size SUVs) has shown double-digit increases, with models like Volkswagen’s Teramont and Toyota’s Highlander leading the way.
