EU and South Korea Seek Trade Deals with Trump to Soften Looming Tariff Hit

Web Editor

July 14, 2025

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Background on Key Players and Their Relevance

The European Union (EU) and South Korea are currently engaged in negotiations with the United States, led by President Donald Trump, to mitigate the impact of upcoming tariffs. These tariffs, threatened by Washington, are set to impose heavy duties starting August 1st. Trump has escalated his trade war by announcing a 30% tariff on most imports from the EU and Mexico, alongside similar threats to other countries including economic powerhouses Japan and South Korea.

Key Figures Involved

  • Donald Trump: The President of the United States, who has been actively using tariffs to boost the US economy and encourage domestic investments.
  • Kevin Hassett: The White House Economic Advisor, who stated that current trade deal offers from countries have not met Trump’s expectations.
  • Maros Sefcovic: The European Commissioner for Trade, who remains optimistic about a positive outcome with the US while warning that a 30% tariff would significantly reduce trade between the EU and the US.
  • Friedrich Merz: The German Chancellor, who highlighted the severe consequences of such a tariff on Germany’s export-oriented industries.

Negotiations and Concerns

Maros Sefcovic, the EU’s chief trade negotiator, expressed optimism about reaching a favorable agreement with the US before the August 1st deadline. However, he cautioned that a 30% tariff would nearly eliminate trade between the EU and the US, which currently stands as their largest trading bloc.

Friedrich Merz, the German Chancellor, warned that a 30% tariff would compel Germany to postpone most of its economic policy efforts, as it would interfere with various sectors and severely impact German export industries.

The EU has refrained from retaliatory measures to avoid further escalation of the trade war while keeping negotiation possibilities open. Nevertheless, Italian Minister Antonio Tajani revealed that the EU has prepared a list of €21 billion ($24.5 billion) worth of tariffs on US products if no trade agreement is reached.

Market Reactions

Since Trump’s return to the White House earlier this year, he has attempted to use tariffs to stimulate the US economy and encourage domestic investments. His initial “Liberation Day” announcement in April, setting a base tariff of 10% on all imports with higher rates for specific products or countries, sparked fears of global supply chain disruptions and caused market turbulence.

Subsequent course correlations and delays, including a 90-day pause on most tariffs to allow for trade negotiations, have accustomed investors to Trump’s erratic policies.

On Monday, stocks declined moderately while the US dollar gained slightly against the euro. European alcoholic beverage companies, heavily reliant on the US market, experienced mixed reactions.

Trade Agreement Scramble

With the August 1st deadline looming, countries worldwide are racing to finalize trade agreements.

South Korea’s top trade envoy suggested on Monday that a preliminary agreement could be possible before the deadline, and Seoul might consider granting the US greater access to its agricultural markets to avoid “unfair” US tariffs on key industrial sectors that would undermine cooperation with its primary security ally and trading partner.

South Korea’s Trade Minister, Yeo Han-koo, stated that their goal is to avoid “unjust” US tariffs on crucial industrial sectors that would weaken cooperation with their primary security ally and trading partner. Yeo emphasized that while a comprehensive deal might take more time, a preliminary agreement could be reached before the deadline for further negotiations.

Key Questions and Answers

  • What is the main issue? The EU and South Korea are negotiating with the US to soften the impact of upcoming tariffs threatened by President Trump.
  • Who are the key players? The main parties involved are President Donald Trump, European Commissioner for Trade Maros Sefcovic, German Chancellor Friedrich Merz, and South Korea’s Trade Minister Yeo Han-koo.
  • What are the potential consequences of these tariffs? A 30% tariff could nearly eliminate trade between the EU and the US, significantly impact Germany’s export industries, and prompt retaliatory measures from other countries.
  • How have markets reacted so far? Markets have shown moderate declines, with the US dollar gaining slightly against the euro. European alcoholic beverage companies have experienced mixed reactions due to their heavy reliance on the US market.
  • What is the urgency behind these negotiations? The looming August 1st deadline has prompted countries to seek trade agreements rapidly, with South Korea aiming for a preliminary agreement while continuing negotiations.