Introduction to Hortifrut and its Global Strategy
Hortifrut, a leading Chilean multinational company specializing in berries, has officially commenced its 2025/26 season by shipping the first container of fresh Peruvian blueberries to the Chinese market. The cargo, departing from the Chancay port bound for Shanghai, carries 6.75 tonnes of fruit and is expected to arrive in China by July 30th.
Hortifrut’s Global Strategy and Logistical Impact
According to the company, this operation marks a significant step in their global strategy to strengthen their ability to serve high-value markets like China. Moreover, the Chancay route has demonstrated a notable logistical impact, reducing transit time from 32 to 25 days. This shorter journey ensures the delivery of fresher and firmer blueberries, benefiting both Hortifrut and its customers.
This is the second consecutive year that Hortifrut has utilized the Chancay port as a departure point for Asia. The company maintains a crucial production center in Peru, leveraging the country’s favorable climate for multiple harvests annually. Hortifrut primarily operates in northern and central regions of Peru, supplying not only North America and Europe but also intensifying their shipments to Asia.
Peru’s Role in Hortifrut’s Global Operations
Peru is a vital part of Hortifrut’s global operations, serving as one of the company’s most significant production centers worldwide. The country’s advantageous climate allows for multiple harvests each year, which Hortifrut capitalizes on to ensure a steady supply of fresh blueberries.
- Multiple Harvests: Peru’s climate enables Hortifrut to harvest blueberries throughout the year, providing a consistent supply of fresh fruit.
- Diverse Market Reach: Hortifrut supplies not only North America and Europe but also focuses on expanding its presence in the growing Asian market.
Impact on the Chinese Market
The arrival of Peruvian blueberries in China through Hortifrut’s strategic partnership signifies a significant development for the Chinese market. Consumers will now have access to fresh, high-quality blueberries from Peru, which were previously unavailable or difficult to obtain.
- Enhanced Market Access: The collaboration between Hortifrut and Peruvian producers ensures that Chinese consumers can enjoy fresh blueberries from Peru, expanding their options and satisfying growing demand for exotic fruits.
- Improved Fruit Quality: The reduced transit time, thanks to the Chancay port, guarantees that blueberries arrive in China with better freshness and firmness.
Hortifrut’s Commitment to Quality and Sustainability
Hortifrut’s dedication to quality and sustainability is evident in their strategic decisions, such as selecting Peru as a key production center and optimizing logistics through the Chancay port. By prioritizing these factors, Hortifrut ensures that consumers worldwide receive top-quality blueberries while minimizing environmental impact.
