Background on Latam Airlines Group
Latam Airlines Group is a prominent Chilean airline company that has recently taken a significant step in enhancing passenger experience by introducing mobile data services on flights. This move positions Latam as a trailblazer in Latin America, following the footsteps of global giants like KLM and Lufthansa.
Partnership with Gigs for eSIM Service
Latam has partnered with Gigs, a mobile services operating system, to launch an innovative eSIM service. This collaboration aims to provide secure and integrated mobile connectivity for passengers during their flights.
eSIM Plans and Availability
The eSIM service, now available on Latam’s website, offers data plans ranging from 1 to 10 GB across nine countries in Latin America, including Argentina, Brazil, Chile, Colombia, Ecuador, and Peru. Additionally, the service is accessible for travelers flying to or from the United States, Spain, Italy, and France.
Latam’s Unique Position in the Market
By offering its own branded eSIM, Latam distinguishes itself from generic and local providers. This move establishes the airline as Latin America’s first to provide a unique, branded eSIM service.
Quotes from Latam Executives
Ramiro Alfonsín, Vice President Commercial of Latam Airlines Group: “With eSIM Latam, we’re expanding our mission beyond flights; we’re creating a connected travel experience that goes beyond passengers’ arrival.”
Rafa Plantier, Vice President of Go-toMarket at Gigs: “People turn off airplane mode before unbuckling their seatbelts. Connectivity is now an essential part of the travel experience.”
Benefits of Latam’s eSIM Service
Latam’s integration of mobile services into its ecosystem aims to simplify the travel experience for millions of passengers. This initiative sets a new standard for how airlines can leverage connectivity as a strategic advantage, fostering engagement, loyalty, and new revenue streams.
Key Questions and Answers
- What is eSIM? eSIM is an embedded SIM technology that allows users to activate mobile plans without the need for a physical SIM card. It simplifies the process of switching between carriers and devices.
- Why is Latam’s eSIM service significant? Latam becomes the first airline in Latin America to offer its own branded eSIM, differentiating itself from generic and local providers. This move enhances passenger experience by providing secure, integrated mobile connectivity during flights.
- Which countries offer eSIM plans? Latam’s eSIM service is available in nine countries: Argentina, Brazil, Chile, Colombia, Ecuador, Peru, the United States, Spain, Italy, and France.
- What benefits does Latam’s eSIM service provide? The integration of mobile services into Latam’s ecosystem simplifies the travel experience for passengers, fosters engagement and loyalty, and opens new revenue opportunities for the airline.
