Overview of the E-commerce Boom in Mexico
In June, the total traffic for Mexican e-commerce companies saw a year-over-year increase of 20%, partly due to the Hot Sale 2025 digital offers campaign, which took place from May 26 to June 3, along with other promotions, according to GBM’s report titled “The Digital World in Mexico.”
Standout Performers Among Retailers
Among the retailers, Grupo Coppel, a department store chain, experienced the highest growth with an interannual increase of 73%. This surge was influenced by the rebranding of their corporate image. Following closely, Chinese platforms also demonstrated strong performance, as reported by SimilarWeb, a web analytics company that monitors online traffic and interaction.
- Grupo Coppel: The department store chain saw a remarkable 73% interannual growth, largely due to its rebranding efforts.
- Chinese Platforms: These platforms also showed robust performance, contributing to the overall growth in Mexican e-commerce.
Some E-commerce Players Showing Signs of Slowdown
“While most companies reported progress, AliExpress (15% interannual), Amazon (11% interannual), and Liverpool (10% interannual) displayed signs of deceleration in their month-over-month momentum compared to their competitors,” the study noted.
Coppel’s Ambitious Investment Plan
In June, Coppel, which also offers financial services, announced an investment plan worth over 80 billion Mexican pesos (approximately $4.2 billion) for the next five years, aiming to undertake an integrated physical and digital ecosystem transformation. This included a rebranding initiative.
- 50% of the investment will go towards expanding their retail store and distribution center network.
- 40% will be allocated for revamping their e-commerce platform and modernizing financial services.
- 10% will be dedicated to mobility and sustainability initiatives.
Key Questions and Answers
- What drove the 20% year-over-year growth in Mexican e-commerce traffic in June? The Hot Sale 2025 digital offers campaign and other promotions significantly contributed to this growth.
- Which retailer experienced the highest growth in e-commerce traffic? Grupo Coppel saw a remarkable 73% interannual growth in e-commerce traffic.
- What are some examples of e-commerce players showing signs of slowdown? AliExpress, Amazon, and Liverpool displayed deceleration in their monthly growth compared to competitors.
- What is Coppel’s investment plan for the next five years, and how will it impact their business? Coppel plans to invest over 80 billion Mexican pesos ($4.2 billion) in expanding their retail network, revamping their e-commerce platform, modernizing financial services, and focusing on mobility and sustainability.
