Background on Grupo Bimbo and its Relevance
Grupo Bimbo, a leading global bakery company, has announced a significant investment of over $2 billion in Mexico. This substantial commitment, announced by the Mexican government on Thursday morning, will take place between 2025 and 2028. The investment aims to modernize more than 30 production plants across the country and expand their fleet of vehicles with low-emission units.
Ximena Escobedo Juárez, head of the Productive Development Unit and chief of Office at Mexico’s Secretariat of Economy, highlighted that this investment is part of a strategic portfolio of projects for shared prosperity. This initiative already includes over 1,666 projects worth more than $270 billion.
Details of the Investment
José Manuel González, CEO of Bimbo in Mexico, outlined the objectives of this investment:
- Increase production capacity and technological capabilities to offer accessible and nutritious products;
- Promote sustainability by expanding their electric vehicle fleet and using packaging that encourages circular economy principles;
- Foster shared well-being by continuing collaboration with Mexican producers who supply 97% of the company’s raw materials, such as corn, wheat, and potatoes.
“We join the initiatives promoted by the Federal Government, such as the anti-inflation and basic basket cost package, the Water Security and Sustainability Agreement, the ‘México te abraza’ program, and the ‘Made in Mexico’ campaign. With the investment we announce today, we reaffirm our support for the federal government’s plan to stimulate growth and strengthen the national economy,” González stated.
Key Questions and Answers
- Who is making this investment? Grupo Bimbo, a global bakery company headquartered in Mexico City.
- How much is being invested? Over $2 billion.
- When will the investment take place? Between 2025 and 2028.
- What will the investment be used for? Modernizing more than 30 production plants and expanding their fleet with low-emission vehicles.
- What are the objectives of this investment? To increase production capacity and technology, promote sustainability, and foster shared well-being through collaboration with Mexican producers.
