Key Players and Their Roles
Guadalajara, Jalisco. As part of its sustainability strategy and commitment to the environment, the Tequila Regulatory Council (CRT) collaborated with the Jalisco Secretariat of Environment and Territorial Development (SEMADET) and Bosque La Primavera to conduct a reforestation event on Saturday. This initiative aimed to restore the lungs of Guadalajara’s metropolitan area.
Participants and Contributions
The reforestation event saw the participation of members from the tequila supply chain, CRT staff, their families, and various authorities. Together, they planted 900 “Pinus oocarpa” trees.
Quotes from Key Figures
Fernando de Jesús Guerrero Vázquez, the second vice president of CRT’s board of directors, emphasized the importance of trees for the environment: “Because trees are the lungs of our surroundings, and what better way to reforest with the saplings produced thanks to the tequila industry’s contribution?”
Paola Bauche Petersen, the Secretary of Environment and Territorial Development, expressed her desire to share lessons learned from this initiative with other supply chains: “We truly want these lessons to be exported to other product chains.”
Sustainability Strategy for Agave-Tequila Supply Chain
The Sustainability Strategy for the Agave-Tequila Supply Chain was established in 2016, outlining seven key action areas:
- Decarbonization of the industry.
- Efficient water usage.
- Sustainable agricultural practices.
- Waste treatment.
- Strengthening social programs.
- Economic development of the region.
- Tequila zero deforestation.
Key Questions and Answers
- Who was involved in the reforestation event? Members of the tequila supply chain, CRT staff, their families, and various authorities participated in the event.
- What species of trees were planted? The “Pinus oocarpa” tree species was planted during the event.
- What is the significance of this reforestation initiative? This initiative aims to restore the environment and promote sustainability within the tequila industry.
- What is the Sustainability Strategy for the Agave-Tequila Supply Chain? Established in 2016, this strategy outlines seven key action areas focusing on decarbonization, efficient water usage, sustainable agricultural practices, waste treatment, social program strengthening, regional economic development, and zero deforestation for tequila production.
