Tere Jiménez Empowers Women to Transform Communities: 380 Women Begin Training as Change Agents

Web Editor

July 21, 2025

a group of people standing on a stage with a banner behind them that says myerves alves de cancubie,

Introduction to Tere Jiménez and the Tarjeta Rosa Program

Tere Jiménez, the Governor of Aguascalientes, has demonstrated a strong commitment to transforming communities across the state by leading the initiation of training for Change Agents as part of the Tarjeta Rosa program. This initiative aims to empower women as social change agents, providing them with tools to closely support and assist other women in their communities.

The Tarjeta Rosa Program and Its Impact

Jazmín Marmolejo Bernal, the Tarjeta Rosa coordinator in Tepezalá, highlighted that the program has already started to create a positive impact, even reaching previously neglected communities. She mentioned that workshops on piñatas, flowers, and other crafts have been conducted to help women start their own businesses. “Tarjeta Rosa is transcending its initial goals,” Marmolejo Bernal asserted.

The Role of the “Rosa Community” in Addressing Women’s Needs

Patricia Castillo Romero, the Secretary of Social Development, emphasized the dedication of the “Rosa Community” in identifying and addressing women’s needs. She stated, “They are the hands and heart of the Governor in every corner of Aguascalientes,” highlighting their crucial role in the state’s social fabric.

Training Workshop Details

During the kickoff event, participants attended the LIDER-ARTE workshop led by psychologist Johan Loyola. The training covered essential topics such as leadership, emotional skills, effective communication, and personal development.

Notable Attendees

The event was graced by the presence of notable figures, including Mirna Medina Ruvalcaba, President of the State Congress’s Directive Board; local representatives Arlette Muñoz Cervantes, Roy Cervantes, and Salvador Maximiliano Ramírez Hernández; Norma Guel Saldívar, Secretary of the Family; María de Jesús Ramírez Castro, General Director of the Aguascalientes Institute for Adults; and Mayra Castañares Pineda, State Tarjeta Rosa Coordinator.

Key Questions and Answers

  • What is the Tarjeta Rosa program? The Tarjeta Rosa program, led by Governor Tere Jiménez, aims to empower women as social change agents by providing them with tools and resources to support other women in their communities.
  • Who are the key figures involved in this initiative? Key individuals include Governor Tere Jiménez, Tarjeta Rosa coordinator Jazmín Marmolejo Bernal, Secretary of Social Development Patricia Castillo Romero, and psychologist Johan Loyola, who conducted the LIDER-ARTE workshop.
  • What topics were covered in the LIDER-ARTE workshop? The workshop focused on essential skills such as leadership, emotional intelligence, effective communication, and personal development.