Background on Key Figures and Their Relevance
Mario Delgado Carrillo, the head of the Secretaría de Educación Pública (SEP), is leading a significant collaboration between SEP, the Instituto Nacional para la Educación de los Adultos (INEA), and the Federación Mexicana de Fútbol (FMF). This alliance aims to eradicate illiteracy in Mexico by 2026, a goal supported by Presidenta Claudia Sheinbaum Pardo and INEA’s director general, Armando Contreras Castillo.
The Campaign’s Objectives and Strategies
Delgado Carrillo emphasized that the campaign aims to maintain an ill literate rate below 4%, in line with international standards. The initiative will be promoted during national team and Liga matches, thanks to Mikel Arriola’s support.
Key Figures and Their Roles
- Claudia Sheinbaum Pardo: Presidenta of Mexico City, providing impetus to the campaign.
- Mikel Arriola: Comisionado of the Federación Mexicana de Fútbol, ensuring campaign promotion during football matches.
- Armando Contreras Castillo: Director general of INEA, highlighting the importance of education in Mexico’s development.
Impact and Reach of the Campaign
With at least 63% of Mexico’s population enjoying football, the campaign will leverage the reach of Liga BBVA MX, Liga BBVA Expansión MX, and Liga BBVA MX Femenil. These leagues collectively engage over 234 million television viewers in Mexico and the United States.
Campaign Execution
- More than 100 protocol events will take place during matches of the three leagues.
- The message “Somos un equipo por la educación de México. Aprender a leer y escribir es la mejor jugada” (We are a team for Mexico’s education. Learning to read and write is the best play) will be delivered by child ambassadors.
- The blue football, representing BBVA, will accompany the message, amplifying its impact.
Key Questions and Answers
- Who is leading the campaign? Mario Delgado Carrillo, head of SEP, is spearheading the initiative with support from Presidenta Claudia Sheinbaum Pardo, INEA’s Armando Contreras Castillo, and Federación Mexicana de Fútbol’s Mikel Arriola.
- What is the campaign’s primary goal? To maintain an illiterate rate below 4% in Mexico, aligning with international standards.
- How will the campaign be promoted? Through football matches of national teams and Liga, reaching over 234 million television viewers in Mexico and the United States.
- What is the campaign’s central message? “Somos un equipo por la educación de México. Aprender a leer y escribir es la mejor jugada” (We are a team for Mexico’s education. Learning to read and write is the best play).
