Mexico’s Shark Tank-Style Program Boosts Entrepreneurship: “Hecho en México: Mentes en Acción” Connects Innovators with Public Sector and Investors

Web Editor

August 1, 2025

a panel of people sitting on stage in front of a screen with a cityscape in the background, Alejandr

Introduction to the Initiative

Inspired by the popular TV show Shark Tank, Mexico’s Secretary of Economy, Marcelo Ebrard, launched “Hecho en México: Mentes en Acción” to strengthen Mexican entrepreneurs by linking them with the public sector and investors for growth.

Marcelo Ebrard’s Emphasis on Innovation and Risk-Taking

During the event, Marcelo Ebrard, Mexico’s Secretary of Economy, highlighted the significance of innovation and supporting new ideas from risk-taking entrepreneurs who establish businesses.

“If we think about the future of our economy, the only way to substantially change our social, economic reality and increase Mexico’s relative weight is by backing these initiatives,” Ebrard explained.

Ebrard stressed the importance of believing in Mexican talent. “If we create an ecosystem where innovation is no longer the exception but the norm, Mexico will undoubtedly succeed,” he said.

Shark Tank-Style Pitching Session

In a Shark Tank-like format, 14 innovators presented their projects to the public sector and investment funds, seeking support and investment.

  • Panelists included “sharks” such as Arturo Elías Ayub (Director of Strategic Alliances and Content at América Móvil), Rodrigo Herrera (President of Genomma Lab), Ana Victoria García Álvarez (CEO of Victoria 147), Mauricio Schwartzmann (CEO of Mastercard), and Mariana Castillo (CEO of Ben & Frank).
  • Each entrepreneur had 2 minutes to present their projects.
  • Investors then asked follow-up questions and presented their offers, which could include support or investment.
  • Interested investment funds signaled their interest by raising their paddles, indicating a desire to collaborate with the entrepreneurs.

Notable Projects and Investor Support

Among the projects, Macayos, created by 10-year-old David Flores Camacho, stood out. Utilizing artificial intelligence, Macayos aims to help children manage their emotions in a fun and engaging way while combating school bullying.

Another project, Kidzable by Jonathan Ramírez, is a low-cost orthopedic device for children with disabilities or paralysis. It’s a chair that allows them to sit upright and prevent health issues associated with prolonged sitting.

Although Kidzable did not secure investment, it received support from Ana Victoria García, Arturo Elías, and Rodrigo Herrera to sponsor chairs for individuals with limited resources.

Key Questions and Answers

  • What is “Hecho en México: Mentes en Acción”? It’s a Mexican initiative inspired by Shark Tank, connecting innovators with public sector officials and investors to foster growth.
  • Who were the panelists (the “sharks”)? Notable panelists included Arturo Elías Ayub, Rodrigo Herrera, Ana Victoria García Álvarez, Mauricio Schwartzmann, and Mariana Castillo.
  • What were some notable projects presented? Macayos, an AI-driven emotion management tool for children, and Kidzable, a low-cost orthopedic chair for children with disabilities.
  • Did Kidzable receive any investment? No, but it did secure support from panelists to provide chairs for those in need.