Market Overview and Key Players
The global beer market is projected to surpass $1.1 trillion by 2032, according to Fortune Business Insights’ report titled “Beer Market Size, Share & COVID-19 Impact Analysis (2024-2032)”. In 2024, the market was valued at $851 billion and is expected to grow at a compound annual growth rate (CAGR) of 4.07% from 2025 to 2032.
Europe’s Dominance and U.S. Growth
Europe continues to lead the global consumption and commercialization of beer, accounting for 33.51% of the market in 2024, thanks to its rich brewing tradition and well-established distribution infrastructure. Meanwhile, the United States maintains its significant presence as a major player, with its domestic market projected to reach $149 billion by 2032, driven by the diversification of craft beers, non-alcoholic options, and low-calorie or carb versions.
Consumer Demographics and Preferences
The primary drivers of this market are not just large brewing companies but also younger generations, such as millennials and Gen Z. These demographics are shaping the global offering with their preference for innovative flavors, experimental styles, and health-conscious, sustainable products. Low-alcohol and non-alcoholic beers are gaining popularity, particularly among consumers prioritizing wellness without sacrificing the toasting ritual.
Beyond a Drink: An Economic Engine
Today, beer represents more than just a beverage companion; it embodies jobs, innovation, cultural identity, and expansion opportunities for both large and small producers. The market’s evolution has also led to the emergence of new production and consumption hubs outside traditional European and North American centers, broadening global beer diversity.
The United States is expected to reach an internal value of $149 billion by 2032. Millennials and Gen Z are the primary market drivers, favoring craft beers, innovative flavors, non-alcoholic options, and low-calorie content.
Key Questions and Answers
- What is the current size of the global beer market? The global beer market was valued at $851 billion in 2024.
- What is the projected market size by 2032? The global beer market is expected to surpass $1.1 trillion by 2032.
- Which regions lead the beer market? Europe dominates the global beer market with 33.51% of the market share in 2024.
- What are the key consumer demographics driving market growth? Millennials and Gen Z are shaping the global beer market with their preferences for innovative, health-conscious options.
- What is the projected market value for the United States by 2032? The U.S. beer market is expected to reach $149 billion by 2032.