Understanding the B2B Landscape
In the B2B world, high-value business opportunities are becoming increasingly scarce. This market is characterized by lengthy sales cycles, complex solutions, and highly discerning decision-makers. Purchases often involve multiple areas within an organization, and building trust is no easy feat.
The Crucial Role of Prospecting
Prospecting, or the generation of qualified meetings, is a critical yet often underestimated step in this context. It involves identifying, researching, contacting, and qualifying potential clients to guide them towards making the right decision and generating interest for a sales meeting. Effective prospecting can distinguish a healthy sales pipeline from a lost opportunity.
However, in many companies, prospecting falls on the same salespeople responsible for closing deals, conducting demos, and preparing proposals. This results in prospecting being done haphazardly, without methodology, focus, or the persistence required for a successful outbound channel.
Seven’s Innovative Approach
Seven, a specialized outbound demand generation agency, is revolutionizing traditional B2B sales growth methods. Based in Mexico City and Lima, with clients across Latin America, Brazil, and Europe, Seven assists B2B companies in scaling their customer acquisition through tailored outbound strategies, specialized technology, and highly skilled SDR teams.
Seven’s Unique Methodology
“Our mission is to transform the way B2B companies do business through innovative, technology-driven, and personalized solutions,” said Nicolás Cayo, co-founder and CEO of Seven.
Many businesses aim to sell but lack prospecting skills. In the B2B environment, success requires reaching the right people with the appropriate message at the optimal time.
To tackle this challenge, Seven has developed a methodology integrating strategy, technology, and human talent. Their approach begins with a deep understanding of the business: its value proposition, target market, and ideal customer profile.
Based on this analysis, they design a customized strategy incorporating their proprietary methodology, specialized technology, and a team of skilled SDRs. Instead of relying on purchased lists, they create their own using sales intelligence tools and test various value propositions to connect with diverse profiles within the same organization. Moreover, they don’t just deliver leads; they qualify and support them throughout the process, integrating with internal sales teams.
Seven’s Value Proposition
Seven offers two primary services. The first is 360, which encompasses outbound strategy development to the delivery of qualified leads. The second is integrating a team of SDRs into the client’s sales team to handle prospecting. They also offer standalone or complementary services.
- Lead Generation 360: An all-inclusive outbound prospecting service, including strategy design, account segmentation, personalized messaging creation, multi-channel execution (email, LinkedIn, calls), and the delivery of qualified opportunities to the sales team.
- Staff Augmentation: Adding skilled SDRs who function as an extension of the client’s internal sales team. These profiles not only execute but also integrate into the company’s sales processes, report regularly, and are managed by Seven to ensure quality and consistency.
“We become the right-hand partner for companies looking to connect with new clients without grappling with the slow, arduous prospecting process,” assured Nicolás Cayo.
With a growing team and a validated methodology across various industries and countries, Seven aims to become the strategic partner for businesses seeking tangible sales results.
“We help our clients grow by opening doors to new markets and freeing up their sales teams’ time to focus on what truly matters: driving more sales,” concluded Nicolás Cayo.
Key Questions and Answers
- What is Seven? Seven is a specialized outbound demand generation agency that helps B2B companies scale their customer acquisition through tailored strategies, specialized technology, and highly skilled SDR teams.
- Why is prospecting crucial in B2B? Prospecting is essential for generating qualified meetings, guiding potential clients towards making the right decision, and distinguishing a healthy sales pipeline from lost opportunities.
- What makes Seven’s approach unique? Seven’s methodology integrates strategy, technology, and human talent, creating customized strategies based on deep business understanding and utilizing sales intelligence tools to build targeted lists.
- What services does Seven offer? Seven offers two primary services: Lead Generation 360, an all-inclusive outbound prospecting service, and Staff Augmentation, which integrates skilled SDRs into the client’s sales team.
- How does Seven help B2B companies grow? By handling prospecting, qualifying leads, and integrating with internal sales teams, Seven enables businesses to connect with new clients and focus their sales teams on driving more revenue.
