The Evolving Preferences of National Tourists
Over the past few years, national tourists’ travel preferences have been shifting, emphasizing safety, sustainability, and flexibility in transportation. Millennials travel an average of 35 days per year, while centennials allocate 52% of their spending to experiences. Both generations seek transportation options prioritizing flexibility, connectivity, and sustainability.
The Changing Landscape of Intercity Travel
Rodrigo Martínez, founder and CEO of Kolors, a Mexican technology company specializing in transportation, notes that millennials and Generation Z no longer seek traditional models with overcrowded terminals, inflexible schedules, and limited innovation. Today’s passengers prioritize connectivity, experience, and environmental care.
The Enduring Popularity of Buses
Despite the evolving preferences, buses remain the primary mode of intercity transportation in the country, moving over 3 billion people annually, according to the Secretaría de Infraestructura, Comunicaciones y Transportes (SICT).
Kolors’ User-Centric Approach
Martínez emphasizes that since its inception, Kolors has focused on placing users at the center, offering fair prices, and transforming the terrestrial transportation experience. The company pioneered a new way to travel by bus in the country and opened the door for other brands to adopt a similar vision.
One of Kolors’ key innovations is operating from hotels, shopping centers, and strategic points, bypassing congested terminals and aligning with urban habits. All operations are managed through their digital platform, providing flexibility and security.
Leveraging Technology for a Sustainable Future
Martínez explains that decades of stagnation in intercity transportation have given way to technology and data analysis, enabling a much more adaptable service tailored to today’s passenger needs. Companies failing to understand this risk obsolescence, he concludes.
Connecting and Responsible Mobility
For new generations, traveling is no longer just about getting from one place to another. It’s about staying connected, making the most of time, and embracing a more responsible mobility model.
Key Questions and Answers
- What are national tourists prioritizing in their intercity travels? Passengers now prioritize connectivity, experience, and environmental care.
- Who is Rodrigo Martínez and why is he relevant? Rodrigo Martínez is the founder and CEO of Kolors, a Mexican technology company specializing in transportation. He is relevant because his company has revolutionized bus travel in Mexico and understands the evolving needs of modern passengers.
- Why are buses still popular despite changing preferences? Buses remain the primary mode of intercity transportation in Mexico, moving over 3 billion people annually.
- How does Kolors cater to the new generation of travelers? Kolors operates from strategic points, bypasses congested terminals, and offers a flexible, secure experience through its digital platform. This approach aligns with the new generation’s desire for connectivity and responsible mobility.
- What role does technology play in the future of intercity travel? Technology and data analysis enable a more adaptable service tailored to passengers’ current needs, ensuring the survival of transportation companies that understand and implement these advancements.
