Introduction to Waldo’s and its New Logistics Hub
Waldo’s, a Mexican retail chain known for its dollar store concept, has recently opened a new distribution center in Salinas Victoria, Nuevo León. The center, located in the Miller Parks industrial park, represents a $38 million investment and will create 400 direct jobs.
Sustainable Infrastructure and Environmental Impact
The new distribution center boasts sustainable infrastructure, including a rainwater collection pond, LED lighting for energy efficiency, and a wastewater treatment plant. These features demonstrate Waldo’s commitment to environmental stewardship.
Strategic Location and Logistics Benefits
The center’s strategic location in Salinas Victoria, a key logistics hub, will enhance Waldo’s ability to serve customers in the northern region. The area’s growing distribution infrastructure, thanks to its geographical position on Mexico’s northern border, will optimize delivery routes and improve market responsiveness.
Executive Perspective and Company Strategy
Jerónimo de la Rosa, Waldo’s Vice President of Strategic Planning and Logistics, emphasized the project’s significance: “This new distribution center will boost our operational efficiency and improve customer service in the northern part of the country. With this opening, we reaffirm our confidence in the region’s potential and our commitment to providing exceptional service.”
This expansion is part of Waldo’s growth strategy, solidifying its logistics network and reinforcing its leadership in the retail sector. The company remains dedicated to the economic development of the communities where it operates.
Waldo’s Background and Achievements
Founded in Tijuana in 1999, Waldo’s has gained recognition for its continuous innovation, infrastructure development, and unique commercial approach. This strategy has enabled the company to scale its business model, develop new product categories, and expand its digital channel.
Miller Parks: A Growing Investment Destination
Emmanuel Loo, Subsecretary of Investment and Innovation for the State Secretariat of Economy, highlighted Nuevo León’s investment appeal: “More investment is coming to Nuevo León. We have over 250 industrial parks in the state.”
Miller Parks Salinas Victoria: An Overview
Operated by Grupo Ciesa, Miller Parks Salinas Victoria spans 40 hectares and offers 240,000 square meters of rentable space. With over $200 million in investment, the park aims to attract national and international investment while adhering to world-class standards. Its strategic location near major highways connecting Laredo, Texas, and Colombia, along with proximity to residential areas, benefits workers.
Phased Development and Job Creation
Miller Parks Salinas Victoria is being developed in phases. Fase I (33,000 sqm) and Fase III (82,000 sqm) are already completed, with more than 80,000 sqm under construction. Half of this will be built to suit, and the other half will be speculative naves. This development will generate over 5,000 direct jobs and is part of a larger set of projects in Nuevo León and the northern Mexico region.
Key Questions and Answers
- What is Waldo’s and its new distribution center about? Waldo’s, a Mexican retail chain, has opened a new distribution center in Salinas Victoria, Nuevo León, for $38 million. The center features sustainable infrastructure and aims to improve customer service in the northern region.
- What makes this distribution center unique? The center incorporates sustainable features like rainwater collection, LED lighting, and wastewater treatment, demonstrating Waldo’s commitment to environmental responsibility.
- Why is Salinas Victoria a strategic location for this center? Salinas Victoria is a key logistics hub with growing distribution infrastructure, enabling Waldo’s to optimize delivery routes and respond more effectively to market needs.
- What is Miller Parks Salinas Victoria? Operated by Grupo Ciesa, Miller Parks Salinas Victoria is an industrial park in Nuevo León with over $200 million in investment. It aims to attract national and international investment while adhering to world-class standards.
- How will this development impact employment in the region? The ongoing construction and development at Miller Parks Salinas Victoria will generate over 5,000 direct jobs, contributing to the region’s economic growth.
