About Grupo Xcaret
Grupo Xcaret is a prominent tourism company based in Mexico, offering hotels, parks, and tours that showcase the country’s best attractions. The company has been actively working to adapt and innovate amidst the challenging global tourism landscape.
Executive Commercial Director Lizeth Álvarez
Lizeth Álvarez, the Executive Commercial Director of Grupo Xcaret, expressed confidence in the company’s current position despite the complex situation. She emphasized their commitment to promoting Mexico through their offerings, including hotels, parks, and tours.
Investment in Marketing
Álvarez highlighted that Grupo Xcaret invests between 3.5% and 4% of their total revenue in marketing efforts to promote their parks, hotels, and other offerings. This strategic allocation ensures that the company’s marketing plan is meticulously crafted and executed.
Hotel Xcaret México Expansion
Grupo Xcaret is expanding its Hotel Xcaret México, increasing the number of rooms from 900 to 1,800. This significant investment of $680 million aims to strengthen their presence in the region and boost tourism.
The new rooms are set to open on July 1st, and the hotel is offering limited-time promotions, including complimentary stays for guests under 16 years old. They advise potential visitors to book through official channels to avoid scams.
Reality Show on Roblox
To further intensify their promotional efforts, Grupo Xcaret has partnered with Warner Latin America to launch a reality show on the popular gaming platform, Roblox. This strategic collaboration will introduce diverse celebrities and highlight the attractiveness of Grupo Xcaret’s various assets.
Series Details
The reality show, titled “Destino Soñado” (Dream Destination), will consist of eight episodes in its first season. The show aims to promote Mexico’s tourism offerings on a global scale, reinforcing their presence on YouTube as well.
While the identities of the celebrity participants remain confidential, the focus is clear: to promote Mexico as an unparalleled tourist destination.
Key Questions and Answers
- What is Grupo Xcaret? Grupo Xcaret is a leading tourism company in Mexico, offering hotels, parks, and tours that highlight the country’s best attractions.
- Why is Grupo Xcaret launching a reality show on Roblox? The company aims to intensify its promotional efforts and reach new audiences by collaborating with Warner Latin America on a reality show set in the Roblox metaverse.
- What is the title of the reality show? The reality show is titled “Destino Soñado” (Dream Destination).
- What investments does Grupo Xcaret make in marketing? Grupo Xcaret allocates between 3.5% and 4% of their total revenue to marketing efforts, focusing on promoting their parks, hotels, and other offerings.
- What is the expansion plan for Hotel Xcaret México? The hotel will expand from 900 to 1,800 rooms, with an investment of $680 million.
