Peru’s Berry and Avocado Exports Face Price Pressure Amid Growth

Web Editor

August 18, 2025

a bunch of berries are in a box together for sale at a market stall or sale place, with other berrie

Background on Peru’s Key Agroexport Products

In recent years, blueberries and avocados have solidified their positions as two of Peru’s top five agroexport products. However, a report from the Fresh Fruit portal warns that these export stars are experiencing rapid volume growth, accompanied by a significant decline in prices.

Implications of the Price Trend

This trend, according to Fresh Fruit, may signal the beginning of a more competitive cycle where margins shrink and efficiency along with differentiation take center stage.

Perspective from Agricultural Producers Association

The Association of Agricultural Producers and Farmers of Peru (AGAP) acknowledges this shift in cycle, using blueberries as an example. At the start of their export boom, a kilogram of blueberries could fetch around 15 USD, whereas today it hovers near 5 USD.

Decreasing Profitability

Even the Ministry of Agricultural Development and Irrigation (Midagri) has admitted that these fruits are nearing maturity. This implies that they no longer offer the same profitability as previous years.

“Peruvian fruits are approaching their maturity point, so when we say we will implement or execute contracts for one million new hectares, we are no longer necessarily focusing on fruits and vegetables but also on large-scale industrial crops,” Ángel Manero, head of Midagri, recently told Gestión.

Future for Agricultural Producers

Given this situation, one might wonder if agricultural producers should shift their focus away from fruits like blueberries and avocados. Exporting gremios have shared their insights on this matter.

Key Questions and Answers

  • Q: What does this price trend mean for Peru’s blueberry and avocado exports? A: The rapid growth in volume is accompanied by a significant decline in prices, potentially marking the start of a more competitive cycle with reduced margins and an emphasis on efficiency and differentiation.
  • Q: How has the profitability of blueberries and avocados changed in Peru? A: Blueberries, which once sold for around 15 USD per kilogram, now average about 5 USD. This decrease in price reflects their nearing maturity stage.
  • Q: Should Peruvian agricultural producers shift their focus away from blueberries and avocados? A: Exporting gremios suggest that producers should consider alternative strategies, such as diversifying their crop portfolio or focusing on large-scale industrial crops.