England Kicks Off 10th Women’s Rugby World Cup with Record-Breaking Attendance Expected

Web Editor

August 20, 2025

a group of women playing a game of rugby on a field with a crowd watching them from the stands, Caro

Background and Relevance of the Event

The 10th edition of the Women’s Rugby World Cup is set to commence in England on Friday, with the host nation garnering immense enthusiasm and being considered the frontrunner for the title. Sixteen teams are divided into four groups and will compete from September 16 to November 27, culminating in the grand final at Twickenham. An impressive 80,000 tickets have already been sold for the final, making it the largest attendance in women’s rugby history, surpassing last year’s Olympic final in Paris by 14,000 spectators.

Historical Context and Key Rivalries

England, with two World Cup titles in 1994 and 2014, faces a significant challenge from New Zealand, the team that has defeated them in five finals since 1998. New Zealand will aim to defend their crown, having won it in 2017. The tournament will also highlight the disparity between top teams, like England’s well-funded program, and others with amateur players, such as Brazil.

Growth and Business Opportunities in Women’s Rugby

Despite these differences, the tournament is expected to accelerate the growth of women’s rugby, which has seen a surge in popularity. According to World Rugby, nearly half of the global rugby fans have shown interest in women’s rugby within just two years. This rapid expansion presents both a cultural shift and a lucrative business opportunity for the sport’s future.

Participating Teams and Their Prospects

Brazil, participating in its first World Cup, will represent Latin American rugby against France, Italy, and South Africa. Meanwhile, Spain aims to improve upon their sixth-place finish in 1991 but faces an uphill battle to secure one of two spots in their group, given their matchups against New Zealand, Ireland, and Japan.

Key Questions and Answers

  • What is the significance of this Women’s Rugby World Cup? This tournament marks the 10th edition and is expected to break attendance records, showcasing the growing popularity of women’s rugby.
  • Who are the key teams to watch? England, with two World Cup titles, and New Zealand, the five-time finalists, are the frontrunners. Brazil and Spain also have noteworthy participation, with Brazil making its World Cup debut and Spain aiming to better their 1991 performance.
  • What are the business implications of this event? The rapid growth in women’s rugby fandom presents both a cultural shift and commercial opportunities, potentially shaping the sport’s future.