Concanaco Promotes Digitalization of SMEs with Practical Marketplace Guide
Small and medium-sized enterprises (SMEs) selling through e-commerce have shown a 20% increase in sales, according to Octavio de la Torre Stéffano, president of the Confederation of National Chambers of Commerce, Services and Tourism of the Mexican Republic (Concanaco Servytur).
Why Digitalization Matters for SMEs
With the aim of accelerating digitalization among family-owned businesses, Concanaco introduced a marketplace guide for SMEs. This resource aims to guide entrepreneurs on the most relevant platforms for online sales.
A Practical Guide to Choosing Marketplaces
The document provides detailed information on five marketplaces: Amazon, Shein, Coppel, Nelo, and TikTok Shop. This guide helps entrepreneurs evaluate these platforms and identify the best fit for their needs, products, and target market.
- Amazon: Ideal for businesses looking to expand internationally.
- Shein and TikTok Shop: Offer attractive opportunities for those dealing in fashion or accessories.
Although starting online sales may involve numerous requirements, Heriberto Baena, National Councilor in Tabasco, emphasized that Concanaco members meet all these conditions.
“If there are many requirements, but we are established businesses, formal commerce, we are up-to-date and in compliance with our tax obligations, these are requirements we already have at hand,” Baena stressed.
The Urgency of Digitalization
Currently, 40% of businesses in Mexico are not digitalized, limiting their growth. Conversely, companies participating in marketplaces have better sales and increased visibility.
Consequently, “this collective effort aims to provide businesses and family-owned enterprises with a clear and reliable tool to navigate the e-commerce world, boosting their competitiveness and success in the digital market,” Octavio de la Torre concluded.
Key Questions and Answers
- What is the main topic of this article? The article discusses how e-commerce has boosted SME sales by 20% and Concanaco’s initiative to promote digitalization through a practical marketplace guide.
- Who is Octavio de la Torre Stéffano? He is the president of Concanaco Servytur, a confederation representing national chambers of commerce in Mexico.
- Why did Concanaco create a marketplace guide for SMEs? To accelerate the digitalization of family-owned businesses and help entrepreneurs choose the most suitable online sales platforms.
- Which marketplaces are highlighted in the guide? Amazon, Shein, Coppel, Nelo, and TikTok Shop.
- What are the benefits of digitalization for SMEs? Digitalization allows businesses to expand internationally, reach more customers, and improve overall sales and visibility.
- What percentage of businesses in Mexico are currently digitalized? Only 60% of businesses in Mexico are digitalized, with the remaining 40% yet to embrace online platforms.
