Concanaco Encourages Small Business Digitalization with Marketplace Guide
According to Octavio de la Torre Stéffano, president of the Confederation of National Chambers of Commerce, Services and Tourism in Mexico (Concanaco Servytur), small and medium enterprises (SMEs) selling through e-commerce have shown a 20% increase in sales.
To accelerate the digitalization of more family-owned businesses, Concanaco has introduced a practical marketplace guide for SMEs, aiming to guide entrepreneurs on the most relevant online sales platforms.
Marketplace Assistance for Small Businesses
“Previously, marketplaces were seen as a monster; now they are willing to help family businesses and SMEs with support and digital tools,” said Heriberto Baena, National Councilor in Tabasco.
A Practical Guide to Choosing Marketplaces
The document provides detailed information on five marketplaces: Amazon, Shein, Coppel, Nelo, and TikTok Shop. This guide aims to help entrepreneurs evaluate these platforms and identify the best fit for their needs, products, and target market.
- Amazon can be crucial for businesses looking to internationalize.
- Shein and TikTok Shop offer attractive opportunities for those selling fashion or accessories.
Although starting to sell online may involve numerous requirements, Heriberto Baena emphasized that Concanaco members meet all of them.
“If there are many requirements, but we are established businesses, formal commerce, we are up-to-date and current with our tax obligations, these are requirements we already have at hand,” he stressed.
The Urgency of Digitalization
Currently, 40% of businesses in Mexico are not digitalized, limiting their growth. Conversely, companies participating in marketplaces have better sales and increased visibility.
Thus, “this collective effort aims to provide businesses and family-owned enterprises with a clear and reliable tool to navigate the e-commerce world, boosting their competitiveness and success in the digital market,” Octavio de la Torre concluded.
Key Questions and Answers
- What is the main topic of this article? The article discusses how small businesses in Mexico are experiencing a 20% increase in profits from e-commerce sales, and how Concanaco is promoting digitalization through a marketplace guide.
- Who is Octavio de la Torre Stéffano? He is the president of Confederation of National Chambers of Commerce, Services and Tourism in Mexico (Concanaco Servytur).
- Why is digitalization important for small businesses? Digitalization allows small businesses to access new markets, increase sales, and improve overall competitiveness.
- What marketplaces are covered in the guide? The guide focuses on Amazon, Shein, Coppel, Nelo, and TikTok Shop.
- What are the benefits of participating in marketplaces for small businesses? Businesses engaged in marketplaces see better sales and increased visibility compared to non-digitalized businesses.
