Background on Jugos Del Valle-Santa Clara
Jugos Del Valley-Santa Clara is a prominent beverage production company located in Lagos de Moreno, Jalisco, Mexico. It is part of the Industria Mexicana de Coca-Cola, a conglomerate comprising Coca-Cola de Mexico and eight bottling companies: Arca Continental, Bebidas Refrescantes de Nogales, Bepensa, Coca-Cola FEMSA, Corporación del Fuerte, Corporación RICA, Embotelladora de Colima, and Embotelladora del Nayar. Additionally, Jugos Del Valley-Santa Clara and the recycling plants IMER and PetStar are part of this network, which together market over 80 brands across Mexico.
Investment Details
The Industria Mexicana de Coca-Cola announced an investment of $85 million to expand the Jugos Del Valley-Santa Clara production plant in Jalisco. This investment will add two new lines to boost the production of non-carbonated beverages, juices, and nectars.
Jalisco was identified as a strategic location for this expansion, with the project expected to create new job opportunities in the region. Once operational, these new production lines will consolidate approximately 700 direct jobs.
Denisse Gaona, VP of Non-Carbonated Beverages at Coca-Cola Mexico, highlighted the company’s commitment to the country by generating over 106,000 formal jobs and contributing nearly 2% to Mexico’s Gross Domestic Product (GDP).
This investment comes two years after a $133 million allocation to the same plant, which increased the production capacity of bronco milk by 30% for national consumption.
Support and Impact
During the groundbreaking ceremony for the plant expansion, Jalisco’s governor, Pablo Lemus, emphasized that the investment would stimulate economic growth in the region and for the industry.
Juan Carlos Jaramillo, Jugos Del Valley-Santa Clara’s general director, echoed this sentiment, stating that the expansion signifies their ongoing commitment to supporting community development in Lagos de Moreno and the surrounding region.
Jaramillo acknowledged the invaluable support from municipal, state, and federal authorities since their operations began over eight years ago in Lagos de Moreno.
Previous Investments and Growth
Two years prior to this investment, Coca-Cola allocated $133 million to the same plant. This previous investment increased bronco milk production capacity by 30% for national consumption, demonstrating the company’s dedication to supporting Mexico’s beverage industry.
Key Questions and Answers
- What is the purpose of Coca-Cola’s investment? The investment aims to expand Jugos Del Valley-Santa Clara’s production capacity by adding two new lines for non-carbonated beverages, juices, and nectars.
- Why is Jalisco a strategic location for this expansion? Jalisco’s strategic importance stems from its favorable business environment, which supports the growth of Coca-Cola’s operations and contributes to regional economic development.
- How many jobs will be created by this expansion? The new production lines are expected to consolidate around 700 direct jobs.
- What was the previous investment in this plant for? Two years ago, Coca-Cola invested $133 million to increase bronco milk production capacity by 30% for national consumption.
- Who has supported Coca-Cola’s operations in Jalisco? Authorities at the municipal, state, and federal levels have provided invaluable support to Coca-Cola’s operations in Lagos de Moreno since their commencement over eight years ago.
