Overview of Female Tourism in Mexico
According to the Secretaría de Turismo (SECTUR), Cancún has successfully captured 47% of the international female tourists visiting Mexico in the first half of 2025. A total of 5,695,000 women have visited Mexico in this period, with 2,676,650 directly traveling from their home countries to Cancún.
Top Destinations for Female Tourists
- Cancún: 47%
- Mexico City: 14%
- Los Cabos: 12%
- Other airports: 27%
Leading Nationalities of Female Tourists
The United States leads as the primary source of female tourists, accounting for 68% of the total. This demonstrates a strong preference among American women for Mexican destinations, solidifying the U.S. as the main market for female tourism in Mexico.
Emerging Markets with Growth in Female Tourists
Argentina, Corea del Sur, and China have shown significant growth in sending female tourists to Mexico via air travel. The increases are as follows:
- Argentina: 29%
- Corea del Sur: 25%
- China: 13%
Cancún’s Success and Future Prospects
SECTUR’s report highlights the rising preference for international tourism, particularly in Cancún. The Quintana Roo region has seen a 37.9% increase in tourism from the United States between 2021 and 2024, with visitor numbers growing from 5.5 million to 7.6 million.
As of May 2025, the U.S. market continues to be the most crucial for Quintana Roo’s 11 destinations, representing 37.8% of all international tourism in the region—the highest proportion since 2022.
Key Questions and Answers
- What percentage of international female tourists visiting Mexico have chosen Cancún? 47%
- Which destinations follow Cancún in terms of female tourist arrivals? Mexico City (14%), Los Cabos (12%), and other airports (27%).
- What is the primary nationality of female tourists visiting Mexico? United States, accounting for 68% of the total.
- Which emerging markets have shown significant growth in sending female tourists to Mexico? Argentina (29%), Corea del Sur (25%), and China (13%).
- How has the U.S. market performed in Quintana Roo between 2021 and 2024? The U.S. market has seen a 37.9% increase, growing from 5.5 million visitors in 2021 to 7.6 million in 2024.
