Introduction
In 2020, the restaurant industry faced one of its most challenging years due to the pandemic. Thousands of businesses closed, and those that survived did so mainly through delivery services. Opening a restaurant during this time seemed unthinkable. Yet, Mexican chef Santiago Lastra did just that.
Background and Opening KOL
Despite the global crisis, Lastra opened KOL, a high-end Mexican restaurant in London, in October 2020. He had long planned this project and decided not to postpone it any further. “The pandemic taught us that there is never a perfect moment, but there is always the opportunity to turn a challenge into an opportunity,” Lastra explains.
Key Strategies for KOL’s Success
KOL’s model combined three key elements for resilience:
- Innovation: reinterpret Mexican cuisine using local British ingredients, reducing dependence on imports and strengthening a sustainable model.
- Smart Management: adapt to health restrictions and capitalize on the anticipation of reopening, creating an exclusive experience that quickly became a waitlist.
- Brand Identity: embrace a narrative that connects tradition and modernity, the local and the global, in an internationally resonant concept.
As a result, just three years later, KOL is recognized as one of London’s most influential restaurants. Its proposal has been acknowledged in international lists and established as a must-visit culinary destination, attracting travelers, investors, and critics alike.
Lastra’s Background and Experience
Originally from Cuernavaca, Morelos, Lastra’s success is not a coincidence. Before opening his own restaurant, he worked on culinary research projects in over 27 countries and was part of the team that brought Noma to Mexico. This experience allowed him to understand not only the importance of creativity but also management and entrepreneurial vision.
KOL’s Impact: A Culinary, Economic, and Cultural Platform
KOL’s story exemplifies how cuisine can also be an economic and cultural platform. The restaurant features Mexican-inspired interior design, promotes Jalisco artisanship, emphasizes sustainability, and showcases innovative gastronomy. The project generates employment, attracts foreign investment, and positions Mexican gastronomy as part of Mexico’s soft power cultural influence.
Looking Ahead: Lastra’s Confidence and Resilience
Today, Lastra looks to the future with confidence. “The best part of a creative restaurant is that it’s always improving,” he assures. In times of uncertainty, his case demonstrates that talent and resilience can transform a crisis into an opportunity.
Key Questions and Answers
- Q: What inspired Santiago Lastra to open KOL during the pandemic?
A: Lastra believes there is never a perfect moment, but challenges can be turned into opportunities. - Q: What strategies did KOL use to succeed?
A: KOL focused on innovation, smart management, and a strong brand identity. - Q: How has KOL impacted the culinary scene in London?
A: KOL has become one of the most influential restaurants in London, attracting international attention and praise. - Q: What is the significance of KOL’s success for Mexican gastronomy?
A: KOL promotes Mexican culture, generates employment, and attracts foreign investment, enhancing Mexico’s soft power cultural influence.
